President and CEO, Dean Stoecker, Discusses New API roll out of SRC’s JSON based Web service at Where 2.0 Conference delivering readily available data to the developer community

SAN JOSE, Calif. (WHERE 2.0) – June 12, 2006 – SRC, a leading www.FreeDemographics.com/API, a dashup of data services readily available to add to developer mashups. The FreeDemographics API lets developers embed business intelligence content including, market, consumer and corporate data directly into a website with JavaScript. As the industries first demographics API, developers will be able to add data to their mashups in less than five minutes delivering business intelligence content at Web speed.

Similar to the Web mapping of API’s like Google™ and Virtual Earth™, the FreeDemographics dashup is extraordinarily quick and simple. The site includes self registration, self JavaScript Object Notation (JSON) and a developer mashup regardless of map use. In the past developers would need to license this kind of business intelligence data, the benefits of integrating the FreeDemographics dashup are:
• Deliver a dashup of U.S. Census data for any geography including zip codes, cities, counties, states, etc. – making demographic information publicly available on any Web site
• Pull back complete reports of census information for a specific region by identifying a street address or intersection
• Data, geography, country, GIS and Web mapping API independence allowing the developer to run FreeDemographics in any application regardless of source, format or country of origin
• Request charts and data from FreeDemographics without the requirement of a map mashup
• Free access to SRC’s Explorer geocoder, the industry’s only geocoder that is country independent, enabling developers in any country with a cartographic database to geocode any geographic component for international applications

“After speaking with our customers we had identified a huge developer need for basic demographic information,” said Dean Stoecker, president and CEO of SRC. “Not all businesses have the resources to implement this type of technology, by delivering the FreeDemographics dashup to developers we are putting business intelligence into the hands of everyone without the traditional expenses of purchasing business intelligence software.”

Availability
SRC’s dashup of data services is available to download at www.FreeDemographics.com/API

About SRC
Founded in 1997 and headquartered in Orange County, CA, SRC gives businesses the insight they need to identify and capitalize on valuable new business opportunities before their competition. SRC’s comprehensive suite of geographic business intelligence applications empowers all employees, from C-level executives to business users, to retrieve and transform data from multiple independent sources regardless of its format or country of origin into actionable intelligence. It’s all done easily, quickly and reliably to help users attract new customers, increase sales and run their businesses more effectively locally, or around the globe. For more information, visit www.ExtendTheReach.com.