Location Intelligence Technology and Strategic Consulting Services Help Municipalities Attract and Retain Retailers, Create Jobs and Jump-start Local Economies
Baltimore, MD--National Main Streets Conference--Booth#304-May 9, 2005- MapInfo Corporation (Nasdaq: MAPS), the leading global provider of location intelligence solutions and retail site selection, today introduced its Economic Development Solution to help enhance and expand commercial areas within municipalities of all sizes. Based on MapInfo's proven expertise in government and retail, MarketSuite® for Economic Development helps municipalities attract, retain and support local businesses and national chains, create jobs, expand available real estate and provide communities with the goods and services they need.
MarketSuite provides local government and economic development organizations insight into an area's demographics, economic trends and even future retail projections to enable them to identify and attract the businesses that would most likely be interested in expanding into the community.
For instance, Gillette, Wyoming leverages MapInfo® solutions to attract and retain new retailers within Campbell County. With MapInfo technology, the Campbell County Economic Development Committee discovered that people routinely drove two hours or more to other cities to shop, resulting in lost tax revenue. Based on this, MapInfo created a list of retailers whose customer profile closely matched the target area in Gillette. MapInfo then produced collateral, including maps, charts and reports prepared specifically for each retailer, inviting them to consider Gillette for development.
"MapInfo's economic development consulting services and online tools have been instrumental in helping local retailers expand and adjust their product mix and in aiding developers in recruiting anchor retailers to the community," said Susan Bigelow, executive director, Campbell County Economic Development. "MapInfo armed us with invaluable information for our local retailers, government and Chamber of Commerce. While we inherently knew many citizens were traveling to out-of-town shopping destinations, MapInfo quantified the lost potential by retail category and provided a list of retail spaces that could be supported by our area. This information was then used by retailers, city leaders and developers."
MarketSuite for Economic Development is a comprehensive retail attraction and retention package, which combines professional consulting services with AnySite® Online RM for Economic Development, a unique Web-based predictive analytics tool for retail modeling and demographic analysis. MapInfo will also offer AnySite Online, an easy-to-use, Web-based demographics tool for basic area analysis.
"There's more to a successful retail attraction and retention initiative than crunching data and handing over a 'cookie-cutter' report," said Bob Buckner, vice president, MapInfo. "MapInfo's unique combination of analytical consulting services, field work and location technology provides a powerful solution for attracting and retaining local business and leading retailers. With MapInfo's Economic Development Solution, municipalities of all sizes can attract investment, expand the tax base and create a more desirable place to live and work."
MapInfo is exhibiting at booth # 304- 306 at the National Main Streets www.mapinfo.com/economic_development or call 800.619.2333.
About MapInfo Corporation MapInfo is a global company and the leading provider of Location Intelligence solutions, integrating software, data and services to provide greater value from www.mapinfo.com.
### MapInfo, MarketSuite and AnySite Online are trademarks of MapInfo Corporation and/or its subsidiaries and affiliates.
Of Note This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's annual report on Form 10-K for the most recent form filed with the Securities and Exchange Commission under the heading "Factors Affecting Future Performance." MapInfo takes no responsibility to update any forward-looking statements. web-traffic.