The product offers a range of tools for spatial and location planning, consumer analysis and territorial planning, all of which can now be accessed from any location with an Internet connection.

 InSite was developed to provide real intelligence in marketing data. It has been designed to support the decision-making process for those involved in site appraisals, local market planning, customer segmentation and development, product distribution and the geographic provision of services or resources.

With InSite Online, users are given a secure password, allowing them to access the system while on the move. This removes the need for software installations, and provides the opportunity for home working or hot-desking. It also means that anyone can download reports as and when they are needed, rather than being limited to the office.

 Specifically, InSite can be used to:

Analyse local market demand

·         Generate regional market reports

·         Scan the country for key local markets

·         Optimise sales territories

·         Define site catchments by drive-time, drive-distance, radius or manually

 
Understand customers and markets

·         Display market share and customer penetration

·         Identify hotspots of potential new customers

·         Identify changes in lifestyle and customer purchasing patterns

·         Cross-sell products to target customers

·         Target local advertising and direct marketing campaigns

Evaluate outlet performance

·         Conduct new and existing site analysis

·         Assess the impact of competitors

·         Evaluate the effects of acquisitions

·         Benchmark outlets to understand performance and complementary outlets

 
Ian Thurman, Vice President at CACI, is confident that clients will benefit from the accessibility offered by InSite Online: "InSite is a simple to use and highly flexible analysis tool. There is no compromise in quality with the online version, so users are still working with the same market-leading product."

 InSite Online benefits from CACI's extensive experience in delivering practical business solutions, and is backed by the greatest breadth and depth of demographic, marketing and lifestyle data available on the market.

 For more information on InSite and InSite Online,  please visit www.caci.co.uk/insite.