Canon's New Product Mixed Reality Platform uses RTT DeltaGen 3D visualization software
Written by Canon U.S.A., Inc
21 February 2013
RTT Announces Strategic Agreement with Canon U.S.A. to Enable Mixed Reality Platform
Royal Oak, MI February 21, 2013 – RTT USA Inc. announced today that it has entered into a strategic agreement with Canon U.S.A, Inc., to combine RTT DeltaGen®, high-end 3D visualization software with Canon’s new advanced Mixed Reality (MR) platform, contributing to reduced development times during the product design process by merging real and virtual worlds. This partnership will help OEMs bring their products faster to market. With the seamless integration of RTT DeltaGen with the Canon MREAL System, users in design and engineering are able to experience lifelike product designs in enhanced visual quality– advancing the relevancy of the digital model even further.
"The introduction of Canon´s MREAL System with the capability to integrate highly realistic product designs and interact with them in a Mixed Reality setting through Canon´s Head- Mounted Display (HMD) represents a leap ahead of existing Virtual Reality (VR) systems, that merely focus on computer-generated environments," said Peter Stevenson, CEO RTT USA. Linking RTT DeltaGen to the new MREAL System allows the users from various industrial sectors to go way beyond typical VR technology and combine the rich visual information of the real world with the flexibility of computer generated (CG) images in high visual quality. As a result, the new MREAL System will enhance a wide range of industrial applications such as product lifecycle management (PLM), digital prototypes and industrial design studies.
"We are very excited about our partnership with RTT and the sophisticated 3D visualization capabilities RTT DeltaGen software brings to our Mixed Reality solution. By combining Canon´s advanced HMD with a robust software platform and high-end 3D visualizations, product designs can be brought to life with a complete new visual experience," said Sam Yoshida, vice president and general manager, Marketing, Business Imaging Solutions Group, Canon U.S.A.
The high-end 3D visualization software RTT DeltaGen integrates seamlessly with Canon’s MREAL System to identify visual markers through stereoscopic cameras within the Canon HMD. Virtual objects are projected onto the two displays set in front of the user’s eyes inside the HMD, seamlessly mixing the real with the virtual world. Enhanced image processing and realtime sensor data are combined with Canon’s patented optical system to mix the images. Wearing the lightweight HMD, users are able to observe their virtual models within the mixed environment from any angle and even manipulate the virtual scene naturally.
This innovative approach extends the viability for a digital asset created in RTT DeltaGen even further. Allowing the user to interact with a rendering in real space has implications across a wide range of industries. For instance, this could be employed in the medical field for surgical training, research and development. Aerospace and defense companies can utilize the technology for simulation and engineering design. Customers choose RTT for the company’s unique portfolio of high-end technology, creative turn-key solutions and CGI as the basis for customized applications and end-to-end process support. RTT’s comprehensive approach combines with industry-specific expertise, ensuring sustainable processes to develop and market products faster, cost-effectively and in exciting, new ways.
About RTT
RTT is the leading, one-stop-provider of high-end software, consulting and creative services in professional 3D visualization. As a strategic partner, RTT offers sustainable, effective and seamless process support across the entire product lifecycle with its holistic approach. As a result, products are developed faster and more cost-effectively while time-to-market is significantly reduced. Through creative, photorealistic CGI implementations, RTT enables innovative sales and marketing advantages and new dimensions of emotional brand staging. The Group´s customer-base includes companies like Adidas, Audi, BMW, EADS, Electrolux, Ferrari, General Motors, Harley-Davidson, Porsche, The North Face and Volkswagen. RTT AG was founded 1999 in Munich and is listed on the Frankfurt Stock Exchange (Xetra: R1T; WKN: 701220; ISIN: DE0007012205) with about 700 employees at 14 offices worldwide (as of December 31, 2012). For more information, visit www.rtt.ag.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
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