About | Contact | SUBMIT PRESS | Advertise | FAQ
Newsletters | Twitter |
HomeNewsArticlesExpertsDataJobsEDULBSEVENTSDIRBLOGSocialGeoJobs
Software | Webmaps | Submit Press | Utilities | Geo BIZ | iOS | Social Media | LBS | Webinars | LiDAR | Cloud  
advertisement

Top Geo News
Put Your News here! 
 


Golden Software Releases Grapher 11 with New Graph Types 

Got news? TELL US...
submit press to GISuser

Social Connect




@GISuser

GISuser Sponsor


GISuser Videos


See also SpatialVideos Youtube

Recent Site Additions
GISuser Sponsor

GIS Job Opportunities
Geojobs.biz careers 

More at GeoJobs.BIZ!

GISuser Sponsor


Home arrow News arrow Mobile Technology arrow Android and iOS Combine for 91.1% of the Worldwide Smartphone OS Market in 4Q12     

HOT JOB
post a GIS job * THE NEW GEOJOBS.BIZ!!! * 
See THOUSANDS of jobs on GeoJobs.Biz
Submit News/tips to press @gisuser.com
Android and iOS Combine for 91.1% of the Worldwide Smartphone OS Market in 4Q12 PDF Print E-mail
GIS News - Mobile Technology
Written by IDC   
14 February 2013
Android and iOS Combine for 91.1% of the Worldwide Smartphone OS Market in 4Q12 and 87.6% for the Year, According to IDC


FRAMINGHAM, Mass.--Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 91.1% of all smartphone shipments during the fourth quarter of 2012 (4Q12). According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Android smartphone vendors and Apple shipped a total of 207.6 million units worldwide during 4Q12, up 70.2% from the 122.0 million units shipped during 4Q11. For calendar year 2012, Android and iOS combined for 87.6% of the 722.4 million smartphones shipped worldwide, up from 68.1% of the 494.5 million units shipped during calendar year 2011.

“At the same time, lower prices on the iPhone 4 and the iPhone 4S brought iOS within reach of more users and sustained volume success of older models. Even with the Apple Maps debacle, iPhone owners were not deterred from purchasing new iPhones.”

"The dominance of Android and Apple reached a new watermark in the fourth quarter," said Ramon Llamas, research manager with IDC's Mobile Phone team. "Android boasted a broad selection of smartphones, and an equally deep list of smartphone vendor partners. Finding an Android smartphone for nearly any budget, taste, size, and price was all but guaranteed during 2012. As a result, Android was rewarded with market-beating growth."

"Likewise, demand for Apple's iPhone 5 kept iOS out in front and in the hands of many smartphone users," added Llamas. "At the same time, lower prices on the iPhone 4 and the iPhone 4S brought iOS within reach of more users and sustained volume success of older models. Even with the Apple Maps debacle, iPhone owners were not deterred from purchasing new iPhones."

The two horse race between Android and iOS has collectively accounted for more than 50% share of the smartphone OS market over the past two years. At the same time both BlackBerry and Microsoft have been working on competing platforms that have recently launched and are poised for competition. Microsoft launched Windows Phone 8 in 4Q12, and BlackBerry more recently released BB10 in January, marking the first time two new platforms have been introduced to the smartphone space in the past several years.

"With the recent introductions of two new smartphone platforms we expect some ground to be made by the new entrants over the coming years," said Ryan Reith, program manager with IDC's Mobile Device Trackers. "There is no question the road ahead is uphill for both Microsoft and BlackBerry, but history shows us consumers are open to change. Platform diversity is something not only the consumers have asked for, but also the operators."

Smartphone Operating System Highlights

Android continued its overall upward trajectory, reaching triple-digit growth for the year. Samsung was the biggest contributor to Android's success, amassing 42.0% of all Android smartphone shipments during the year. Following Samsung was a long list of vendors with single digit market share, and an even longer list of vendors with market share less than one percent. The intra-Android competition has not stifled companies from keeping Android as the cornerstone of their respective smartphone strategies, but has upped the ante to innovate proprietary experiences.

iOS posted yet another quarter and year of double-digit growth with strong demand for the iPhone. But what also stands out is how iOS's year-over-year growth has slowed compared to the overall market. The smaller volumes during 2Q12 and to a smaller extent 3Q12 underscore the possibility for a mid-year iPhone release in order to maintain market-beating growth. Speculation about the release of possible larger-screen and inexpensive models during the middle of 2013 continues to follow Apple, which would help sustain growth. But until any model is formally announced, speculation remains simply that.

BlackBerry's decision to postpone the release of BB10 to 2013 left the platform vulnerable in 2012 and reliant primarily on older smartphones running on BB7. As a result, BlackBerry's tight grip on enterprise users has loosened and its popularity within emerging markets has been diminished by the competition. Now that BlackBerry has unveiled BB10, the company is faced with migrating current BlackBerry users to upgrade while persuading smartphone users of other platforms, including previous BlackBerry users, to switch.

Windows Phone/Windows Mobile made market-beating progress in 4Q12 and 2012. The addition of Nokia's strong commitment behind the platform was the key driver in Microsoft's success. At the same time, the relationship has benefited Nokia, which amassed 76.0% of all Windows Phone/Windows Mobile smartphone shipments. Beyond Nokia, however, is a short list of other vendors who have been experimenting with Windows Phone while also supporting Android.

Linux has remained essentially flat from the previous year, with longtime supporters NEC and Panasonic moving to Android and newcomers K-Touch and Haier making up the difference. Linux will bear close observation in 2013 as new smartphones from SailFish, Tizen, and Ubuntu are all scheduled to launch this year. Still, these new Linux-powered operating systems will require time and investment to gain momentum in the market, making for a slowly growing trajectory.


     
     
     
     
     

Top Five Smartphone Operating Systems, Shipments, and Market Share, 4Q12
(Units in Millions)

Operating
System

     

4Q12 Unit
Shipments

     

4Q12 Market
Share

     

4Q11 Unit
Shipments

     

4Q11 Market
Share

     

Year over
Year Change

Android      

159.8

 

      70.1 %      

85.0

 

      52.9 %       88.0 %
iOS       47.8         21.0 %       37.0         23.0 %       29.2 %
BlackBerry       7.4         3.2 %       13.0         8.1 %       -43.1 %

Windows Phone/
Windows Mobile

      6.0         2.6 %       2.4         1.5 %       150.0 %
Linux       3.8         1.7 %       3.9         2.4 %       -2.6 %
Others       3.0         1.3 %       19.5         12.1 %       -84.6 %
Total       227.8         100.0 %       160.8         100.0 %       41.7 %

Source: IDC Worldwide Mobile Phone Tracker, February 14, 2013

In addition to the table above, a graphic showing the relative market shares of the top smartphone operating systems over the previous eight quarters is available at IDC.com. The chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic can be found by viewing this press release on IDC.com.

Top Five Smartphone Operating Systems, Shipments, and Market Share, 2012
(Units in Millions)

Operating
System

     

2012 Unit
Shipments

     

2012 Market
Share

     

2011 Unit
Shipments

     

2011 Market
Share

     

Year over
Year Change

Android      

497.1

 

      68.8 %      

243.5

 

      49.2 %       104.1 %
iOS       135.9         18.8 %       93.1         18.8 %       46.0 %
BlackBerry       32.5         4.5 %       51.1         10.3 %       -36.4 %
Symbian       23.9         3.3 %       81.5         16.5 %       -70.7 %

Windows Phone/
Windows Mobile

      17.9         2.5 %       9.0         1.8 %       98.9 %
Others       15.1         2.1 %       16.3         3.3 %       -7.4 %
Total       722.4         100.0 %       494.5         100.0 %       46.1 %

Source: IDC Worldwide Mobile Phone Tracker, February 14, 2013

Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.

For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

 

 
< Prev   Next >

 Did you enjoy this article/news and want to stay informed? 
Click to subscribe to the 2X A Week GISuser Today E-Newsletter


Submit Your GIS/Geo News/PR


blog comments powered by Disqus
Geo EDU Tip
To GISP or Not? What Does It Mean To You? 
HOT Devices
Video - Trimble Positions and the Geo Explorer 6000 XH
Social Media Tips
10 Map Services Your Business MUST Be Listed in
 
Featured Events
  • FOSS4G 2014 - Put on by OSGeo, FOSS4G is the international gathering of open source and geospatial tribes. Join us in Portland, Oregon, USA, Sept 8th-12th
  • Esri Business Summit July 12-15, 2014 - Learn what works and what doesn't work when applying Location Analytics and GIS to business processes from the experts – people just like you. Get the backstory on just how much GIS and Location Analytics is making a difference in their businesses.
  • Trimble Dimmensions - Trimble Dimensions User Conference is the premier event of the year for professionals wishing to stay on top of the most current information on a wide range of technologies. This educational, networking and hands-on training conference provides insight into how you can achieve greater success in your workplace. Nov 3-5, Las Vegas, NV

 List Your Event Here 

THE GISuser Newsletter

See Recent edition
newsletter

subscribe GISuser

We won't share your address!
Sponsor


Popular Stuff!


GISuser Site Sponsor


Partner Sites

lidar news
lbszone.com

amerisurv

symbianone

geojobs Geo jobs

geoLearn

A Spatial Media LLC property



Spatial Media, LLC ©2003 - 2013 All rights reserved / Privacy Statement