I'm a fan of social media, however, I'm also a fan of trying to stay up with the trends and the latest services and as a result I download and read loads of white papers - a tip, storing the white papers as PDFs in your iPad reading library is very simple, fast, and convenient!
The following are some hand selected white papers that deliver terrific info for your social media research courtesy of Awareness Inc.
To help you understand important shifts in the social media landscape and how they affect marketing, we combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer. The ten white papers included are:
MCKINSEY: The Social Economy: Unlocking Value & Productivity Through Social Technologies
ALTIMETER: The Converged Media Imperative
THE 451 GROUP: Has Social Customer Acquisition Emerged as a Stand-Alone Market Segment?
PEDOWITZ GROUP: Lead Generation Marketing Effectiveness Study
DENIS POMBRIANT AND ESTEBAN KOLSKY: Social Media 2012: State of Adoption
AWARENESS, INC.: The State of Social Marketing Report
GARTNER: Magic Quadrant for Social CRM
IBM: State of Social Marketing 2012
MARKETO: Benchmark on Revenue Performance
2012 SILVERPOP: 6 Key Marketing Trends for 2013 & Tips for Succeeding in the Year of the Customer
HxGN Live - The Hexagon Global Network - Learn about surveying, mapping, laser scanning and geospatial solutions from Leica Geosystems. June 3-6, 2013, Las Vegas, Nevada
Join us at GIS for Government 2013 taking place June 24-26, 2013 in the Washington, DC Metro Area to find out everything you need to know about GIS. Click here for more information
To register for the first GCS Geospatial Big Data webinar, visit the new GCS website at www.YourDataSmarter.com. The one-hour free webinar will be broadcast live at 3 pm EDT Wed, June 12, 2013
