PHILADELPHIA, Dec. 11, 2012 -- With over 25,000 users and 600 customers, PolicyMap (www.policymap.com) is a trusted source for quick, easy, online data and mapping. Today, PolicyMap announces new self-service data loading, rooftop geocoding and a restructured subscription plan, making its mapping tool the most comprehensive and affordable online tool in the location intelligence market.

Annual PolicyMap subscribers can visualize, analyze, and chart any of the 15,000 indicators available. Now, with the same subscription, users can upload their own point data and leverage it with PolicyMap's trusted data - creating a robust, fully self-service GIS tool for a fraction of the cost of traditional GIS products. No training or special technical skills are required.

Users can upload an unlimited number of addresses at no additional charge, and can keep their data secure and password-protected or share it with anyone, anywhere.  The data loader uses state-of-the art rooftop geocoding.

"PolicyMap is truly a 'plug and play' solution," said Mary Tingerthal, Commissioner of Minnesota Housing. "Using their interface, we can share crucial geographic information with our customers. It is the simplest and most cost effective location-based system we've ever worked with."

Standard subscriptions at $2,000 allow up to 5 users across organizations. Premium subscribers can have 10 users, additional data services and up to 3 interactive mapping "widgets" created for their websites.

"We want data to have a place at the decision-making table – and the only way to do that is to make it easily accessible and understandable by anyone online," said Maggie McCullough, President of PolicyMap. "And it needs to be affordable.  Our new pricing offers data, features and access that you won't find anywhere else."

In addition to subscriptions, PolicyMap offers data licensing. Using the Data API, users can pull PolicyMap's trusted data into existing mapping applications at a fraction of the cost of doing it by themselves.

To learn more about the data loader, sign up for a Wednesday webinar http://www.policymap.com/blog/2010/03/training-calendar/ or a 7-day free trial at www.policymap.com.

About The Reinvestment Fund and PolicyMap
PolicyMap (www.policymap.com) is a service of The Reinvestment Fund, a nonprofit leader in financing neighborhood revitalization. A fully web-based interactive map tool (http://www.policymap.com/online-mapping-tools/index.html), PolicyMap empowers decision makers with access to credible market and demographic data in an easy-to-use geographic information system.