Via the Waze Blog... Introducing Waze Ads: Bringing You the Most Relevant Local Merchants and Big Brand Stores Along Your Route
From the Waze blog...
Waze is all about giving you a snapshot of the road at any given moment. We want you to be able to see all the activities going on around you or along your route — from traffic, hazards, and closures, to finding the best gas deals. Today, we’re introducing a new way for you to discover local businesses and special offers on your route as well.
Starting today, we’re giving businesses the ability to add themselves to the Waze map with the launch of our location-guided advertising platform. By giving businesses the chance to feature their locations and nearby offers, we’re hoping you’ll be able to spot some hidden gems on your daily route that you didn’t even know existed.
Merchants that advertise with Waze will appear alongside the existing businesses you see in your search results ordinarily, except that businesses can now pay to promote themselves in our results.
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