SANTA CLARA, Calif., Aug. 23, 201 -- Beat the Traffic®, a leading provider of real-time traffic information for broadcasters and mobile devices, has launched Beat the Traffic 3D 6.3, the latest version of its critically acclaimed traffic reporting solution for broadcasters that features a richer set of customized tools than ever before – including "fly through" camera views and the ability to customize on-air graphics to display travel times for specific commutes. The new software, developed specifically for TV broadcasters, available in North America and most major European cities, will be on display at the International Broadcasting Convention held September 6-11 at RAI Amsterdam in Amsterdam, Netherlands.

Currently used by 60 North American TV and media affiliates, Beat the Traffic 3D features animated maps and high-resolution topographical views that enable television reporters to zoom in on specific road incidents, including delays, accidents and roadway construction. Along with average road speeds and travel times, broadcasters can use the maps to provide accurate, up-to-the-minute traffic forecasts for their viewers, as well as customize them for specific audiences.

Beat the Traffic 3D 6.3 includes new interactive maps featuring real-time traffic conditions in most major European cities, as well as the following new features:

Speed/flow overrides – Allows broadcasters to hand-select and override values and preset traffic speeds and colors for any stretch of road

Point-to-point TravelTimes – Broadcasters can preset popular routes so that Beat the Traffic automatically displays travel times between common destinations superimposed on an animated map

Mix & match slide layouts – Broadcasters can select between different themes of on-air "slides" to present travel times for specific routes

Keyframe Custom Action – Lets broadcasters configure which graphics or text will appear on the screen based on the location of the map being shown

Free line camera path – Reporters can "draw" a particular route on the map to present a "fly-through" view of current traffic conditions

TravelTimes Slides Edition mode – Enables broadcasters to customize, reorder and rename all on-air slides, routes and values

User reported incident icon – customizable for each station

"We are the only company today integrating user-generated vehicle traffic information such as traffic incidents and travel times with a high-quality, graphical television experience," said Andre Gueziec, CEO of Beat the Traffic. "The latest version of Beat the Traffic 3D is a direct result of our seven years of experience in live TV news and the impact of our growing community of Beat the Traffic mobile users. Our goal is to revolutionize how broadcasters can interact with their audience and deliver an outstanding traffic reporting experience."

At IBC 2012, Beat the Traffic will also demonstrate how partner TV stations can be featured on Beat the Traffic mobile apps, which can display the exclusive local TV station partner based on where the mobile user is located. TV station partners can also receive a logo and branding on the app as well as provide mobile Beat the Traffic users with a list of routes that their traffic reporter has created – along with the reporter's latest traffic report and traffic updates from the reporter's Twitter and Facebook accounts.

Also being showcased will be Beat the Traffic 2.0 for the iPhone, currently available for free in Germany. With more than 2.5 million downloads, Beat the Traffic 2.0 consistently ranks among the top 10 travel apps in the iTunes App Store and averages 4.5 stars in user reviews.

Beat The Traffic is a recent recipient of the Television Broadcast magazine's NAB Top Innovation Award as well as the TV Technology Star Award. Earlier this year, Beat the Traffic was named to Red Herring's prestigious Top 100 Americas list. IBC 2012 is the premier annual conference and exhibition for professionals engaged in the creation, management and delivery of electronic media and entertainment content worldwide. This year's event is expected to attract 50,000 attendees from 160 countries and feature more than 1,300 international exhibitors.

At IBC 2012, Beat the Traffic can be found at Booth #2.A18 between 9:30am and 6pm from September 7-11. To set up an appointment, click here.

About Beat the Traffic

Based in Santa Clara, CA, Triangle Software LLC d/b/a Beat the Traffic® is a leading provider of vehicle traffic reporting solutions. Acclaimed for its visually-striking graphics, simple setup and user-friendly interface, Beat the Traffic® received the Television Broadcast magazine's NAB Top Innovation Award.  Triangle Software is a National Science Foundation funded early innovator in traffic prediction and presentation science. Visit http://www.beatthetraffic.com or www.trianglesoftware.com. The Beat the Traffic® technology is protected by U.S. Patents Nos. 6,989,765, 7,161,497, 7,221,287, 7,375,649, 7,508,321, 7,557,730, 7,610,145, 7,702,452, 7,880,642 and 8,103,443. Visit our youtube.com/beatthetraffic channel and follow us on Twitter at twitter.com/btt3d or Facebook at facebook.com/beatthetraffic.