Esri Business Analyst Online Subscriptions Now Offered for Both US and Canadian Data

Redlands, California—August 06, 2012—Esri has released Business Analyst Online (BAO), Canada Edition, for its US subscribers. BAO Canada Edition gives US-based multinational corporations that do business north of the border demographic, income, and business data for Canadian markets. BAO is a web application that generates maps, analyses, and reports on demographics, competition, and consumer lifestyles and buying behavior.

BAO Canada Edition makes market and custom site evaluation easy. It offers 14 different preformatted reports with more than 3,000 variables that can be used to evaluate the viability of building or expanding in specific locations. BAO is used primarily by analysts and professionals in real estate, retail, banking, and manufacturing organizations.

With BAO, you can do the following:

· Analyze trade areas, competition, supply, and demand

· Determine population within a specific drive time or distance

· Identify and segment customers

· Reach customers more effectively

"Many Esri customers, particularly major commercial real estate firms and retailers, operate globally and need demographic and business data for markets around the world," said James Killick, product management lead at Esri. "This release of Canadian data is BAO's first international offering, and it will be followed by western Europe later this year and other regions in 2013."

Annual subscriptions for BAO Canada Edition are sold separately from US subscriptions. For more information on how to obtain BAO and BAO Canada Edition, visit esri.com/baocanada.

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Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at esri.com/news.