Partners up with Decell in Israel for real-time parking information

LONDON, 14 June, 2012 – Telmap, pioneers in mobile location-based services, announced today a partnership with Decell, a leading provider of traffic information including real-time road status and related transportation services. By collaborating with Decell, Telmap is now able to provide a unique navigation service to its users in Israel by providing them with real-time information on available parking spaces with regards to the users’ location.

This innovative service is currently available to subscribers using the Telmap Mobile Location Platform on all four leading Israeli cellular operators (Orange, Pelephone, Cellcom and Hot Mobile). Users can at any time get recommendations on parking lots with available vacancies relative to their current proximity. Currently this service is available in a selection of car parks in Tel Aviv and in the coming weeks it will be expanded to include cooperation in dozens of car parks across the country.

“We are always seeking to provide added-value services to our users who are on-the-go and we classify finding a parking space as one of the recurring tasks that we all encounter while on-the-go. Our collaboration with Decell in Israel aims to provide a functional, innovative and substantially useful solution that empowers the Telmap user to find a parking spot on demand." – Motti Kushnir, Chief Marketing Officer

Decell is Telmap's premium traffic information and services provider in Israel for the past four years. Decell's traffic services are designed to shorten drivers' arrival time to their final destination as much as possible. Real-time data regarding the availability of parking lots holds a great value to drivers by saving time not only on the roads, but throughout their entire journey.

"We are very proud to present another unique service in cooperation with Telmap. Relevant information regarding parking spaces at any given time is a natural completion to Decell's rich real-time traffic data. As a premium traffic information provider, Decell constantly expands its offering and promotes the best experience for drivers."- Jonathan Silverberg, CEO of Decell

- ENDS -

Notes to Editors

About Telmap

Telmap, which is an Intel company since 2011, is a world leader in mobile location-based services, providing mobile operators with cloud-based, managed location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.

The Telmap end-to-end offering is comprised of three parts: First, Telmap's flagship product, the Mobile Location Companion that caters to all users’ needs while out and about, with location central to everything: social interactions, deals and promotions, exploration of one’s surroundings, and more. Second, the Telmap offering includes a robust location platform with a set of APIs that are designed to support Telmap customers and third party developers in delivering a strong LBS strategy and are available through the Intel Developer Program. And third, a full set of professional services such as porting, billing and local content integrations, channel marketing, business intelligence and more.

Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange France, Vodafone, Vodacom, Cell C, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, Partner and more.

Visit www.telmap.com, or look for the Telmap page on Facebook.

About Decell

Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.

For more information, please visit www.decell.com