About | Contact | SUBMIT PRESS | Advertise | FAQ
Newsletters | Twitter |
HomeNewsArticlesExpertsDataJobsEDULBSEVENTSDIRBLOGSocialGeoJobs
Software | Webmaps | Submit Press | Utilities | Geo BIZ | iOS | Social Media | LBS | Webinars | LiDAR | Cloud  
advertisement

Top Geo News
Put Your News here! 
 


USGS Coastal Change Hazards Portal: New Online Tool to Support Coastal Resilience

Got news? TELL US...
submit press to GISuser

Social Connect




@GISuser

GISuser Sponsor


GISuser Videos


See also SpatialVideos Youtube

Recent Site Additions
GISuser Sponsor

GIS Job Opportunities
Geojobs.biz careers 

More at GeoJobs.BIZ!

GISuser Sponsor


Home arrow News arrow Business arrow Geomarketing approach to branch-network planning yields substantial savings     

HOT JOB
post a GIS job * THE NEW GEOJOBS.BIZ!!! * 
See THOUSANDS of jobs on GeoJobs.Biz
Submit News/tips to press @gisuser.com
Geomarketing approach to branch-network planning yields substantial savings PDF Print E-mail
GIS News - Business
Written by GfK GeoMarketing   
05 June 2012
In a white paper, GfK GeoMarketing retail expert Oliver Giehsel shows how a geomarketing approach to branch-network planning allows companies to optimize their operations while saving valuable resources.

Geomarketing analyses yield insight into the factors that determine a company's success, the extent to which regional potential is being exploited and the locations that offer favorable conditions. In a white paper that uses the example of a brand-name manufacturer and retailer, GfK retail expert Oliver Giehsel demonstrates how a geomarketing approach to branch-network optimization can result in significant savings.

"Given the annual contribution margin of an average location, it became clear that focusing exclusively on locations with high potential would substantially increase the return-on-investment and average turnover for all branch locations," writes Giehsel, highlighting one of the insights afforded by a geomarketing approach to branch-network optimization. "The savings amount to millions of euros - in terms of rent, our client saves €3.2 mil. over 10 years as well as €1.2 mil. per year in personnel costs."

The long-term effects of the exploitation of previously untapped potential and strategic market positioning are especially valuable, as only companies that plan their branch networks with a focus on sustainability can succeed in a competitive market.

"A geomarketing approach makes it possible to identify locations with high potential and determine success factors, giving companies a reliable basis for making sustainable expansion-planning decisions that can save millions," explains Giehsel, summarizing the thrust of the white paper.

Additional information
can be obtained from Cornelia Lichtner, public relations, GfK GeoMarketing: +49 (0)7251 9295270
or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

The white paper "Branch-network planning: Sustainable success with geomarketing" can be downloaded for free at www.gfk-geomarketing.com/network-planning.

About Oliver Giehsel
Oliver Giehsel has a background in business administration and has been a geomarketing consultant at GfK GeoMarketing since 2008. He has a comprehensive knowledge of the retail branch thanks to his involvement with numerous retail projects for GfK GeoMarketing as well as previous experience in retail companies.

 

 
< Prev   Next >

 Did you enjoy this article/news and want to stay informed? 
Click to subscribe to the 2X A Week GISuser Today E-Newsletter


Submit Your GIS/Geo News/PR


blog comments powered by Disqus
Geo EDU Tip
To GISP or Not? What Does It Mean To You? 
HOT Devices
Video - Trimble Positions and the Geo Explorer 6000 XH
Social Media Tips
10 Map Services Your Business MUST Be Listed in
 
Featured Events
  • FOSS4G 2014 - Put on by OSGeo, FOSS4G is the international gathering of open source and geospatial tribes. Join us in Portland, Oregon, USA, Sept 8th-12th
  • Esri Business Summit July 12-15, 2014 - Learn what works and what doesn't work when applying Location Analytics and GIS to business processes from the experts – people just like you. Get the backstory on just how much GIS and Location Analytics is making a difference in their businesses.
  • Trimble Dimmensions - Trimble Dimensions User Conference is the premier event of the year for professionals wishing to stay on top of the most current information on a wide range of technologies. This educational, networking and hands-on training conference provides insight into how you can achieve greater success in your workplace. Nov 3-5, Las Vegas, NV

 List Your Event Here 

THE GISuser Newsletter

See Recent edition
newsletter

subscribe GISuser

We won't share your address!
Sponsor


Popular Stuff!


GISuser Site Sponsor


Partner Sites

lidar news
lbszone.com

amerisurv

symbianone

geojobs Geo jobs

geoLearn

A Spatial Media LLC property



Spatial Media, LLC ©2003 - 2013 All rights reserved / Privacy Statement