About | Contact | SUBMIT PRESS | Advertise | FAQ
Newsletters | Twitter |
Software | Webmaps | Submit Press | Utilities | Geo BIZ | iOS | Social Media | LBS | Webinars | LiDAR | Cloud  

Top Geo News
Put Your News here! 
Rapidly Making Colorful Landsat-8 Imagery Composite with Free Advanced Image Stretching and Pan-sharpening Software from GeoSage - See more at: http://www.gisuser.com/content/view/30197/2/#sthash.36sxzlnJ.dpuf

Got news? TELL US...
submit press to GISuser

Social Connect


GISuser Sponsor

GISuser Videos

See also SpatialVideos Youtube

Recent Site Additions
GISuser Sponsor

GIS Job Opportunities

More at GeoJobs.BIZ!

GISuser Sponsor

Home arrow News arrow Business arrow Geomarketing approach to branch-network planning yields substantial savings     

post a GIS job * JOBS *  Mapper - Surveyor Contract / Geodesign Manager, Redlands
See more jobs on GeoJobs.Biz
Submit News/tips to press @gisuser.com
Geomarketing approach to branch-network planning yields substantial savings E-mail
GIS News - Business
Written by GfK GeoMarketing   
05 June 2012
In a white paper, GfK GeoMarketing retail expert Oliver Giehsel shows how a geomarketing approach to branch-network planning allows companies to optimize their operations while saving valuable resources.

Geomarketing analyses yield insight into the factors that determine a company's success, the extent to which regional potential is being exploited and the locations that offer favorable conditions. In a white paper that uses the example of a brand-name manufacturer and retailer, GfK retail expert Oliver Giehsel demonstrates how a geomarketing approach to branch-network optimization can result in significant savings.

"Given the annual contribution margin of an average location, it became clear that focusing exclusively on locations with high potential would substantially increase the return-on-investment and average turnover for all branch locations," writes Giehsel, highlighting one of the insights afforded by a geomarketing approach to branch-network optimization. "The savings amount to millions of euros - in terms of rent, our client saves €3.2 mil. over 10 years as well as €1.2 mil. per year in personnel costs."

The long-term effects of the exploitation of previously untapped potential and strategic market positioning are especially valuable, as only companies that plan their branch networks with a focus on sustainability can succeed in a competitive market.

"A geomarketing approach makes it possible to identify locations with high potential and determine success factors, giving companies a reliable basis for making sustainable expansion-planning decisions that can save millions," explains Giehsel, summarizing the thrust of the white paper.

Additional information
can be obtained from Cornelia Lichtner, public relations, GfK GeoMarketing: +49 (0)7251 9295270
or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

The white paper "Branch-network planning: Sustainable success with geomarketing" can be downloaded for free at www.gfk-geomarketing.com/network-planning.

About Oliver Giehsel
Oliver Giehsel has a background in business administration and has been a geomarketing consultant at GfK GeoMarketing since 2008. He has a comprehensive knowledge of the retail branch thanks to his involvement with numerous retail projects for GfK GeoMarketing as well as previous experience in retail companies.


< Prev   Next >

Submit Your GIS/Geo News/PR

blog comments powered by Disqus
Geo EDU Tip
To GISP or Not? What Does It Mean To You? 
HOT Devices
Video - Trimble Positions and the Geo Explorer 6000 XH
Social Media Tips
10 Map Services Your Business MUST Be Listed in
Featured Events
  • Geoint Symposium 2014 - The GEOINT 2013* Symposium takes place April 14-17, 2014 at the Tampa Convention Center in Tampa, Florida.
  • FOSS4G 2014 - Put on by OSGeo, FOSS4G is the international gathering of open source and geospatial tribes. Join us in Portland, Oregon, USA, Sept 8th-12th
  • LiDAR users and potential users take not of a webinar titled Making Money with the Speed of Light covering such topics as Basic growth strategies for 3D imaging business success
  • State of the Map US - April 12-13, Washington DC

 List Your Event Here 

THE GISuser Newsletter

See Recent edition

subscribe GISuser

We won't share your address!

Popular Stuff!

GISuser Site Sponsor

GISuser HOT Spots!

android tools

Android Dev Tips

Partner Sites

lidar news



geojobs Geo jobs

A Spatial Media LLC property

Spatial Media, LLC ©2003 - 2013 All rights reserved / Privacy Statement