About | Contact | SUBMIT PRESS | Advertise | FAQ
Newsletters | Twitter |
HomeNewsArticlesExpertsDataJobsEDULBSEVENTSDIRBLOGSocialGeoJobs
Software | Webmaps | Submit Press | Utilities | Geo BIZ | iOS | Social Media | LBS | Webinars | LiDAR | Cloud  
advertisement

Top Geo News
Put Your News here! 
 


Russia and NATO Canada take to Twitter to redraw Russia / Ukraine Boundaries on a Map

Got news? TELL US...
submit press to GISuser

Social Connect




GISuser Sponsor


Recent Site Additions
GISuser Sponsor

GISuser Videos


See also SpatialVideos Youtube

GISuser Sponsor


Home arrow News arrow Mobile Technology arrow JiWire's Q1 Mobile Audience Insights Report Uncovers New Findings in Location and Mobile     

HOT JOB
post a GIS job * THE NEW GEOJOBS.BIZ!!! *  NEW CAREERS at Esri
See THOUSANDS of jobs on GeoJobs.Biz
Submit News/tips to press @gisuser.com
JiWire's Q1 Mobile Audience Insights Report Uncovers New Findings in Location and Mobile PDF Print E-mail
Written by JiWire   
08 May 2012

37 Percent of On-the-Go Consumers Are Using Mobile Wallets

 

SAN FRANCISCO, CA, May 08, 2012 -- JiWire, a location-based mobile advertising company, announced its latest Mobile Audience Insights Report today. This quarter's report examines trends in location and mobile shopping, as well as connected-device adoption and public Wi-Fi usage. Key highlights include:

 --  Location-Based App Adoption -- 70 percent of C-level executives are
using location-based apps on a weekly basis or daily.
--  Mobile Shopping Behavior -- 37 percent of on-the-go consumers have
used a mobile wallet within the past three months.
--  Connected Device Trends -- Almost half of the on-the-go audience is
connecting to public Wi-Fi from smartphones (31 percent) or tablets
(14 percent).
--  Comparison Shopping -- When comparison shopping in-store, 49 percent
of consumers compare prices with other stores.

The Tech Savvy C-Level Executive has Emerged Contrary to popular belief, C-level executives and small business owners have become more tech savvy as they embrace location-based apps and find themselves more in tune with location than ever before. For example, 70 percent of C-level executives use location-based apps on a weekly basis or more daily. Likewise, 73 percent of small business owners are more apt to use location-based apps daily (57 percent) or on a weekly basis (16 percent). Other key findings include:

 --  Over half of business executives use apps on a daily basis regardless
of position or company size.
--  When traveling for business, the top three most-used app categories
are travel, weather, and social networking.
--  Small-, mid-, and enterprise-level business travelers alike believe
that booking reservations is the most important service while on the
go, followed by finding nearby business services.

Mobile Wallet Services are on the Rise A recent Pew study found that, "experts believe that mobile payments could eliminate the need for consumers to carry cash and credit cards by the year 2020." Along those lines, JiWire's report discovered that mobile users are becoming increasingly comfortable making purchases on their smartphone or tablet, and are looking to mobile wallet services to fund digital and in-store purchases. In fact, 37 percent of on-the-go consumers have used a mobile wallet within the past three months. Additional key findings around the move to a more cashless society, include the following:

 --  Of the 63 percent who have not used mobile wallet services, 8 percent
indicate that they would like to and 14 percent do not know what a
mobile wallet is.
--  46 percent of consumers who have used a mobile wallet have used
PayPal, with 29 percent having used Amazon and 18 percent having used
Google Wallet.

"This rapid adoption of mobile wallets reinforces that the market is ripe for this sort of technological advance. Consumers seem to be both comfortable and curious about using their mobile phones to purchase," said Dee Dee Paeseler, director of strategic marketing at JiWire. "This trend is likely to help both brands and retailers close the loop on mobile transactions, ultimately taking them to the next level."

Examining Wi-Fi Usage on Smartphones and Tablets Constant connectivity on smartphones and tablets are vital to on-the-go consumers and it's apparent in the way they are connecting. JiWire's Q1 Insights Report discovered that consumers are heavily utilizing public Wi-Fi from mobile devices with almost half of all Wi-Fi traffic coming from smartphones (31 percent) or tablets (14 percent). By contrast, connection from laptops has decreased from 70 percent last year to 55 percent currently. Additionally, nine out of 10 consumers report the following advantages for choosing public Wi-Fi instead of 3G/4G on smartphones:

 --  Increasing connection speed, with 55 percent stating it's the main
advantage for using public Wi-Fi.
--  Avoiding data plan charges (37 percent), streaming content (17
percent) or for laptop tethering (7 percent).
--  Lastly, only 10 percent of the on-the-go audience indicated that they
do not use public Wi-Fi, opting instead to connect with 3G/4G and/or
exclusively use broadband cards.  

Comparison Shopping Holds Ground Similar to last quarter, comparison shopping on devices remains constant with the main goal of comparing prices, specifically. In Q1, 49 percent of in-store shoppers price compared with other stores, while 15 percent compared with the store's own website and 13 percent searched for mobile coupons. Other key findings include:

 --  Consumers between the ages of 25 and 44 are the most likely to price
compare while in store -- 54 percent price compared with other
retailers while 19 percent searched the store's own website.
--  Comparison shopping is more popular with men (53 percent) compared to
women (43 percent).
--  Tablet owners are more likely to exhibit "showroom" tendencies with 10
percent of tablet owners having comparison shopped on their tablet but
purchased with their mobile device instead, compared with 5 percent of
those who do not own tablets.
Android OS Regains Steam
The Apple iPhone, iPad and iPod touch remain
in the top three spots; however, the iPhone is the only Apple device
to see gains in Q1 2012, with a 2.3 percent increase. In addition,
the Android OS is the only operating system to see gains between Q4
2011 and Q1 2012, increasing by 3.2 percent.  

About JiWire's Mobile Audience Insights Report JiWire's Mobile Audience Insights Report is based on data from approximately 315,000 public Wi-Fi locations. JiWire serves advertisements to over 30,000 public Wi-Fi locations in North America and records data from every ad request. The report surveyed nearly 2,000 U.S. customers randomly selected across JiWire's Wi-Fi Media Channel from January 2012 to March 2012. Quarterly public Wi-Fi location rankings and business model distributions are based on the final day of the quarter.

 
< Prev   Next >

 Did you enjoy this article/news and want to stay informed? 
Click to subscribe to the 2X A Week GISuser Today E-Newsletter


Submit Your GIS/Geo News/PR


blog comments powered by Disqus
Geo EDU Tip
To GISP or Not? What Does It Mean To You? 
HOT Devices
Video - Trimble Positions and the Geo Explorer 6000 XH
Social Media Tips
10 Map Services Your Business MUST Be Listed in
 
Featured Events
  • FOSS4G 2014 - Put on by OSGeo, FOSS4G is the international gathering of open source and geospatial tribes. Join us in Portland, Oregon, USA, Sept 8th-12th
  • Trimble Dimmensions - Trimble Dimensions User Conference is the premier event of the year for professionals wishing to stay on top of the most current information on a wide range of technologies. This educational, networking and hands-on training conference provides insight into how you can achieve greater success in your workplace. Nov 3-5, Las Vegas, NV.
  • InterGeo 2014 - INTERGEO is the world's leading conference trade fair for geodesy, geoinformation and land management. With over half a million event website users and over 16,000 visitors from 92 countries at INTERGEO itself, it is one of the key platforms for industry dialogue around the world - Oct 7-9, 2014, Berlin

 List Your Event Here 

THE GISuser Newsletter

See Recent edition
newsletter

subscribe GISuser

We won't share your address!
Sponsor


Popular Stuff!


GISuser Site Sponsor


Partner Sites

lidar news
lbszone.com

amerisurv

symbianone

geojobs Geo jobs

geoLearn

A Spatial Media LLC property



Spatial Media, LLC ©2003 - 2013 All rights reserved / Privacy Statement