03 May, 2012 — Hong Kong — MobGold, one of the world’s largest mobile ad networks, launches new mobile advertising platform in Hong Kong. MobGold customers which consist of advertisers, publishers and app developers will be able to access the new mobile advertising platform from May 3rd 2012 onwards. New features and tools will also be announced on the same day and can be accessed by advertisers, publishers and app developers who are active in mobile industry.
The revamping of MobGold advertising platform is due to the addition of new mobile ad types like rich media ads and features that will help publishers and developers in effectively utilizing their mobile website or app traffic. The new platform is also able to scale at least 5 times of the current traffic. Alan Chang, the CEO of MobGold, said: “With this new platform, MobGold hopes the advertisers can utilize the new features to gain more effective and efficient mobile ad campaign. Publishers as well as app developers can gain the maximum potential revenue using our SDK’s. We always listen to our customers’ feedbacks and requests. Some of these features are the actualizations of our loyal customers’ requests which we find very helpful for both of us.”
Advertisers can utilize those new features when creating their mobile ad campaign. The new platform has a new GUI (graphical user interface) that is simple to understand and user-friendly. An improved fraud detection tool is also implemented on the new platform. Meanwhile, ad grouping feature is the option for advertisers who want their ad only having a single target.
App developers are now provided with various SDK’s range from Android to iOS for their mobile apps monetization. A comprehensive reporting tool is provided so that MobGold users can analyze the result at the end of a mobile ad campaign.
MobGold plans to reach out to more app developers as well as rich media advertisers with this upgrade. Rich media ads have been embraced by mobile marketers as the smartphone and tablet PC sales and conversion rate increase every year. Another goal is to attract the advertisers with this new and interactive types of mobile ad for reaching and building relationship with their target audience. For more information on the new MobGold platform and features, please visit www.mobgold.com.

About MobGold
MobGold develops and operates MobGold Network, the mobile advertising network and mobile transaction solutions for advertisers, brand owners, publishers, network operators, mobile portals and mobile app developers to monetize their mobile traffic around the world. With expertise in architecture design of high traffic high speed transaction platform, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers from advertisement format conversion, campaign management, statistic, to final delivery and billing. MobGold believes that mobile is the future of digital marketing and as the new media to outshine the conventional web media. For further information, please visit www.mobgold.com