Leverages Enterprise-Class Cloud Storage to Safeguard Vast Unstructured Content Archives

SAN DIEGO, March 12, 2012 -- Nirvanix today announced that the National Geographic Society has moved its backup and archival of large unstructured multi-media files to the Nirvanix Cloud Storage Network™ to gain the economic and on-demand agility benefits that the cloud brings.

With a burgeoning portfolio of very large unstructured files to archive, the National Geographic Society decided to make the transition from the physical box to the virtual cloud.

"Given the growth of our unstructured content files, we had to find an alternative to the traditional approach of continually buying physical storage capacity for our archival needs," said Dan Backer, Director of Infrastructure Systems, National Geographic Society. "The Nirvanix Cloud Storage Network gives us the on-demand scalability and bandwidth we need to back up and archive our massive digital content with a true pay-by-the-drink model. Most importantly, we can be sure that our data is continuously accessible by keeping multiple live replicas in the cloud in multiple geo-diverse locations."

"I think we're just seeing the beginning of a new way of thinking," said Steve Duplessie, Founder and Senior Analyst, Enterprise Strategy Group. "National Geographic is another prime example of people saying 'why am I continuing to do all this myself?'—when there is clearly an easier and better way. The cloud is that way."

Using the Nirvanix CloudNAS® Gateway, National Geographic is able to encrypt data both in flight and at rest and securely transfer data to any of Nirvanix's eight globally distributed cloud storage data centers.

"National Geographic continues to be a visionary and a thought leader in its use of the latest business-enabling information technology," said Scott Genereux, President and CEO of Nirvanix. "Cloud storage services truly empower IT organizations to think and work differently to achieve strategic business goals. If you don't have to be in the continual churn of buying, installing and refreshing technology and migrating at hardware end-of-life, you can certainly be more strategic and more effective in supporting the overall organization."

The Nirvanix Cloud File System™ was designed from the ground up for millions of users, billions of objects and exabytes of data—massive unstructured content files, such as 3D movies, HD video and audio, 2K, 4K, 8K/IMAX files and CGI elements—available as one large global namespace accessible from any location, making the fully managed service ideal for leading content providers such as National Geographic.

About National Geographic 
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society's mission is to inspire people to care about the planet. National Geographic reflects the world through its magazines, books, television programs, website and other digital products, films, music and radio, DVDs, maps, exhibitions, live events, expeditions and merchandise. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. Nationalgeographic.com, the award-winning website of the National Geographic Society, attracts 19 million unique visitors a month. 

About Nirvanix
Nirvanix is the leading provider of enterprise-class cloud storage services designed specifically for customers with expectations of extreme security, reliability and redundancy. Under its CloudComplete™ portfolio, Nirvanix is the only company that offers fully managed public, hybrid and private cloud storage services with usage-based pricing. The company's battle-hardened, proven second generation technology is utilized by leading IT OEMs and is fully integrated with third-party backup and archiving software products and appliances, enabling One Click to the Cloud™. Nirvanix has global customers accessing its Cloud Storage Network™, from SMBs to Fortune 500 companies.

For more information visit www.nirvanix.com and follow Nirvanix on Twitter.

Nirvanix, Cloud Storage Network, CloudComplete, and One Click to the Cloud are trademarks or registered trademarks of Nirvanix, Inc. Other marks are the property of the companies with which they are associated.

SOURCE Nirvanix