LONDON, 20 February, 2012 – Telmap, pioneers in mobile location-based services, today announces the introduction of a new, fresh navigation experience on its Mobile Location Companion.

The new navigation experience leverages the latest developments and trends and navigation-related best practices, as well as today’s devices strong graphical and computing power.

Therefore, the new navigation experience includes advanced orientation, safety, efficiency and fun features for a superb user experience:

· Traffic flow for better routing calculations and improved ETA (estimated time of arrival)

· Speed limits and current speed indications as well as customized alerts for going over the limit

· Smoother and easier panning, zooming and rotating of maps during navigation

· 3D POIs for better orientation

· Shortcuts to home and work addresses for efficient commuting

· Clearer graphic illustration of next manoeuvre and turns as well as improved lane detection

· Richer graphics and maps with more objects and layers such as rivers, lakes, parks, industrial areas, and more combined with cool animations

“The new navigation experience significantly enhances the user experience we can deliver. This is part of our constant efforts to enhance the Location Companion’s capabilities both in terms of ultra-local services and content layers that answer user’s needs while on-the-go, but also in terms of graphical representation of the user’s environment. We strive to take full advantage of the graphical and computing power of today’s devices, and stay ahead of the curve when it comes to innovation around the on-the-go experience (navigation included) in order to provide a superb experience to our users,” said Oren Nissim, Telmap Chief Executive Officer.

The new navigation experience will be deployed gradually with all of Telmap’s customers in the near future.

We invite you to come and explore the new navigation experience and other innovations from Telmap at the Telmap booth at Mobile World Congress (Hall 7 Booth# C42), Barcelona, Spain, February 27-March 1, 2012.

About Telmap
Telmap, which was acquired by Intel in 2011, is a world leader in mobile location-based services, providing mobile operators with white label, hosted and managed location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.

Telmap’s flagship product, the Mobile Location Companion, caters to all users’ needs while out and about, with location central to everything: social interactions, deals and promotions, exploration of one’s surroundings, and more.