There's no question that Social Media and the use of social media in business was a HUGE topic in 2011. During the year I authored a number of articles on the topic and they were very well received. The following are the top articles according to our stats and make for some fine bookmarks for your social media reading... enjoy!
You have a new business... perhaps a bar, a coffee shop, or maybe a GIS consulting firm! Regardless of the business type, if you have a brick and mortar presence then you need to get your business listed.
Twitter is both fun and useful, although users can be much more productive by taking advantage of some of the fine third party apps built on the Twitter API. Here's 10 add-ons that any business user might want to consider using to be more productive.
Recently, in an effort to bolster the developer community and kick start more foursquare-based apps, the company hosted their first Hack Day event in New York.
GeoCommons not only provides users with the platform to easily create and share custom maps, but you can also complement your data with a variety of basemap data (think OSM, Bing, Esri etc...) and mashup your data with other user contributed data layers containing a wealth of socio, economic, and physical data and attributes.
You never know who you’ll meet at such events, you’ll meet and mingle other local innovators, you’ll hear about technologies and ideas that perhaps you can incorporate into your business processes, you’ll interact with your local community.
For many companies, the PR and marketing department may be a PR machine, constantly creating and distributing interesting news and press to share with the World.
With half a million businesses on foursquare now there’s plenty of deals to be had simply by checking in! Many businesses have ditched the mayor special (which I find to be boring anyway) and rather, they offer deals for anyone who checks in. It’s now common to get an immediate 10% – 25% off deal from checkin, or perhaps a free drink, heck, some hotels even offer a late checkout simply by checking in on foursquare!
Here's a short tutorial and description of the way cool paper.li service, a useful social media add-on that creates a custom paper/newsletter from your Twitter account and can also harvest data from RSS feeds and facebook.
Foursquare recently released a fun yet very interesting info graphic that described the state of the foursquare-sphere for 2010. The graphic reveals the who what where when why and how of foursquare and tallies up the numbers from 2010
The following is a list of some of my favorite, and most useful, social media articles and tricks that I've hand-picked and shared in this convenient Social Media 101 archive for your enjoyment... I hope you find something useful!
Tip from the author... Make sure you use a Twitter client that informs you when people @mention you or DM (direct contact) you. Consider also using Twitter Search (search.twitter.com) to search for your name, your company, and your brand. Again, your ideal Twitter client should support the creation of columns that deliver search results for specified terms - I use Tweetdeck Mobile on iPhone to create columns for specific keyword searches, this is particularly useful during events...
Tip from the author... Make sure you use a Twitter client that informs you when people @mention you or DM (direct contact) you. Consider also using Twitter Search (search.twitter.com) to search for your name, your company, and your brand. Again, your ideal Twitter client should support the creation of columns that deliver search results for specified terms - I use Tweetdeck Mobile on iPhone to create columns for specific keyword searches, this is particularly useful during events...
