About | Contact | SUBMIT PRESS | Advertise | FAQ
Newsletters | Twitter |
Software | Webmaps | Submit Press | Utilities | Geo BIZ | iOS | Social Media | LBS | Webinars | LiDAR | Cloud  

Top Geo News
Put Your News here! 

Avenza Releases Geographic Imager 4.5 for Adobe Photoshop

Got news? TELL US...
submit press to GISuser

Social Connect

GISuser Sponsor

Recent Site Additions
GISuser Sponsor

GISuser Videos

See also SpatialVideos Youtube

GISuser Sponsor

Home arrow News arrow Twitter, Geo Social and Social Media arrow Press Releases Shared More on Facebook, But Twitter Drives 30 Percent More Views     

post a GIS job * THE NEW GEOJOBS.BIZ!!! *  NEW CAREERS at Esri
See THOUSANDS of jobs on GeoJobs.Biz
Submit News/tips to press @gisuser.com
Press Releases Shared More on Facebook, But Twitter Drives 30 Percent More Views PDF Print E-mail
Written by PRnewswire   
10 November 2011
PR Newswire leverages Crowd Factory's social analytics to reveal new insights into social engagement around press releases

NEW YORK and SAN FRANCISCO, Nov. 9, 2011 -- PR Newswire, the global leader of innovative marketing and communications solutions, and Crowd Factory, the premier social marketing platform today released data that provides new insights into social engagement around press releases.

PR Newswire, which uses Crowd Factory to enable and measure social sharing of client press releases, looked at tens of thousands of press releases, month over month, to analyze where, when and how news releases were shared across Facebook, Twitter and LinkedIn. The data reveals that although press releases are more frequently shared on Facebook, shares on Twitter drive significantly more traffic back to releases than shares on Facebook. The data also confirms that optimizing content for sharing pays off when it comes to amplification of news.

Key conclusions from the analysis include:

1. Each press release share generates 2 new views; expands total audience by 70%.

Creating shareable content and enabling sharing capabilities through the relevant channels can dramatically increase the number of views for releases. PR Newswire and Crowd Factory found that each share generates an average of nearly 2 click-backs to the original press release.  Additionally, sharing of press releases across social networks increases the total audience, or social reach, for this content by nearly 70 percent.

2. Press releases are shared more on Facebook, but Twitter sharing drives more traffic.

Among the three largest U.S. social networks, Facebook is tops when it comes to sharing of press releases: 48 percent of press release sharing happens on Facebook, 37 percent of sharing happens on Twitter and 15 percent happens on LinkedIn.

But not all shares are created equal: in spite of Facebook's greater popularity for sharing, each share on Twitter actually drives about 30 percent more press release views than a share on Facebook.  


3. Multimedia press releases generate 3.5 times more engagement than text-only releases.

Not surprisingly, multimedia press releases that include photos, videos or audio generate more views, shares and clicks than text-only press releases. Adding a photo to a press release increases engagement by 14 percent; adding a video and a photo actually doubles the engagement rate. Press releases that contain photos, video and audio generate the most engagement, with 3.5 times more engagement than text-only releases.

"We have known for some time that Twitter was more heavily used for news and business purposes, and the numbers confirm that Twitter takes the lead for driving traffic back to press releases," said Ken Dowell, executive vice president of PR Newswire. "This data reiterates the importance of creating interesting content that people will want to share, whether that means pairing your release with a photo or video or simply creating a more tweetable headline.  Given that a single share can drive two new people back to your press release, optimizing content for sharing can easily amplify the impact of your investment in news distribution."  

"In today's social media era, understanding how many views or even shares your content has received is simply not enough – it's important to know where and how your content is circulated among top influencers and which networks have the most impact," said Sanjay Dholakia, CEO of Crowd Factory.

PR Newswire was recently ranked the top source of socially shared content among news distribution services and significantly leads its competition on Twitter, with 270 percent more followers than the second highest network in the industry.  PR Newswire also has the highest Google page rank in the industry, with nearly 130 percent more search engine referrals than the nearest competitor.

Last Updated ( 10 November 2011 )
< Prev   Next >

 Did you enjoy this article/news and want to stay informed? 
Click to subscribe to the 2X A Week GISuser Today E-Newsletter

Submit Your GIS/Geo News/PR

blog comments powered by Disqus
Geo EDU Tip
To GISP or Not? What Does It Mean To You? 
HOT Devices
Video - Trimble Positions and the Geo Explorer 6000 XH
Social Media Tips
10 Map Services Your Business MUST Be Listed in
Featured Events
  • Trimble Dimmensions - Trimble Dimensions User Conference is the premier event of the year for professionals wishing to stay on top of the most current information on a wide range of technologies. Nov 3-5, Las Vegas, NV.
  • InterGeo 2014 - INTERGEO is the world's leading conference trade fair for geodesy, geoinformation and land management. Oct 7-9, 2014, Berlin

 List Your Event Here 

THE GISuser Newsletter

See Recent edition

subscribe GISuser

We won't share your address!

Popular Stuff!

GISuser Site Sponsor

Partner Sites

lidar news



geojobs Geo jobs


A Spatial Media LLC property

Spatial Media, LLC ©2003 - 2013 All rights reserved / Privacy Statement