SMX SoLoMo program will focus on convergence of search engine marketing and social media, location-based services and mobile marketing; December 5-6, 2011 in Scottsdale, Arizona; program by the editors of leading internet marketing blog Search Engine Land.
Redding, CT (May 2, 2011 -- Producers of the Search Marketing Expo – SMX conference series and editors of Search Engine Land are introducing a new event focusing on the convergence of search, social, local and mobile marketing. SMX SoLoMo will take place December 5-6, 2011 at the Westin Kierland Resort & Spa in Scottsdale, Arizona.
Attendees to the multi-track conference will learn cutting edge tactics to leverage the enormous internet marketing potential that social media sites, location-based services and mobile device adoption offer.
SMX SoLoMo will be programmed by Danny Sullivan and Chris Sherman, the editorial management team behind Search Engine Land, the leading news blog for search and internet marketers. For over a decade, this team has been reporting, analyzing and organizing events focused on interactive marketing.
“One of the biggest revolutions in search has been the intersection of social media, local businesses and mobile devices. People are seeking information on the move. They are using devices that recognize their location, the location of businesses around them, and enable them to tap into social networks for recommendations,” said Danny Sullivan, co-chair of the conference. “The SoLoMo combination is a 21st century way of asking someone on the street if they know a good place to eat. But it covers much more than dining spots and taps into much more than a single person.”
About Search Marketing Expo – SMX and Third Door Media
The Search Marketing Expo - SMX conference series is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris and SMX Stockholm.
Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site, and Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks. The company also provides a full range of innovated marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.
