For those of you interested in the continuing "LocationGate" saga, you'll be glad to know that Apple has released an official Q&A on their use of location data that is collected by their devices. (See also this piece from Peter Batty that we published recently)
Some interesting tidbits & highlights from the report:
Apple is not tracking the location of your iPhone
The iPhone is not logging your location. Rather, it’s maintaining a database of Wi-Fi hotspots and cell towers around your current location
These calculations are performed live on the iPhone using a crowd-sourced database of Wi-Fi hotspot and cell tower data
The location data that researchers are seeing on the iPhone is not the past or present location of the iPhone, but rather the locations of Wi-Fi hotspots and cell towers surrounding the iPhone’s location
Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years
Our iAds advertising system can use location as a factor in targeting ads. Location is not shared with any third party
Sometime in the next few weeks Apple will release a free iOS software update
From the Official Q&A:
1. Why is Apple tracking the location of my iPhone?
Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.
2. Then why is everyone so concerned about this?
Providing mobile users with fast and accurate location information while preserving their security and privacy has raised some very complex technical issues which are hard to communicate in a soundbite. Users are confused, partly because the creators of this new technology (including Apple) have not provided enough education about these issues to date.
3. Why is my iPhone logging my location?
The iPhone is not logging your location. Rather, it’s maintaining a database of Wi-Fi hotspots and cell towers around your current location, some of which may be located more than one hundred miles away from your iPhone, to help your iPhone rapidly and accurately calculate its location when requested.
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