Munich, August 19th, 2010 - The entire issue No 33 of the Sueddeutsche Zeitung`s supplement magazine (hitting the news stands on August 20th) is dedicated to present its readers with a print media experience never before seen anywhere in this form.

In cooperation with Augmented Reality (AR) specialist metaio the entire magazine has been enriched with multimedia content which can be enjoyed by anyone using a smartphone. This makes the SZ magazine the first publication to enhance print media with the attractions and capabilities the digital world has to offer.

A video about "AR Special by Sueddeutsche Zeitung Magazin" can be found here:

http://www.youtube.com/watch?v=LRceOYbrVzc

 The SZ Magazine is renowned for creativity and innovation. Week after week this award winning publication covers stories about unusual opinions and perspectives. Tomorrow`s issue, being delivered to over 550,000 households, represents a completely new media experience by combining print with augmented reality overlays as can be seen through a smartphone. With the help of AR technology by metaio, iPhone and Android users can enjoy additional multimedia content simply by pointing their smartphone camera at certain magazine articles.

The cover of the magazine shows Sandra Maischberger, the well known TV personality, hiding behind her raised hands. When viewed through the smartphone`s camera, however, the popular TV host appears smiling cheerfully at the viewer. Inside is a photo "interview without words" with Lena Meyer-Landrut, who recently won the European Song Contest. When looked at through the smartphone little speech bubbles appear with jibes and comments she couldn`t help making during the shooting (see image 1 + 2) . The famous column of Axel Hacke triggers a fantastic 3D animation by the illustrator Dirk Schmidt. Finally the editors and journalists of the SZ Magazine reveal their favourite spots in Munich, Berlin and Hamburg in a virtual city guide. Readers in those cities, who hold up their smartphone will see the camera view augmented with indicators pointing out restaurants, bars, clubs, shops and hotels around them (see image 3), courtesy of SZ Magazine.

To enjoy the additional AR content in the SZ Magazine, a smartphone user simply needs to get the free of charge junaio® AR browser at the iTunes store or the Android market. junaio® contains all the new technologies needed to enjoy this augmented reality experience. Selecting the "SZ-Magazin" channel activates the animation triggered by the magazine content, while the "SZ-Magazin Lieblingsorte" lets you discover the editors recommendations in Berlin, Hamburg and Munich.

Dr. Dominik Wichmann, editor in chief of the SZ Magazine, comments about the AR special issue: "The SZ Magazine always tries to extend journalistic frontiers. We don`t just write about new cultural or technical developments, we practise them. Instead of just reporting on Augmented Reality (AR), we have developed with the help of metaio a magazine issue which for the first time allows our readers to actually experience this new technology within a journalistic format."

Jan Schlink of metaio adds: "Our technology leads to new opportunities for combining and displaying information from different sources. With imagination and creative applications Augmented Reality can not only be fun, but become a real opportunity for news organisations to present interesting content in unusual ways."

Caption 1:the cover comes to life and unveils which German TV celebrity is hiding behind her hands.

Caption 2: famous and eloquent German Popstar Lena gives virtual comments in the feature "Don´t say a word"

Caption 3: find the favourite and sometimes hidden places of the Magazine`s editors in Berlin, Hamburg and Munich in the live-camera image of your smartphone.

 More information:

www.sz-magazin.de

www.metaio.com

www.junaio.com

The SUEDDEUTSCHE ZEITUNG Magazine:

As the magazine supplement of Germanys top quality newspaper, the SZ Magazine delights readers every Friday with creative journalism of the finest order. It fascinates with unequalled graphical representations and tells stories to be remembered. What`s more, the magazine manages to present topics from fields which are seldom presented together: life style and quality journalism. Intelligent content side by side with beauty. The SZ Magazine feels at home in both disciplines and combines them with elegance in writing and thought.

 About junaio®

junaio® is the next generation Augmented Reality (AR) browser for camera equipped smartphones or other mobile devices presenting users with interactive web-based information and experiences. The unmatched ease of use, great choice of content and superior features make junaio® your smart companion wherever you are. Point your camera, click and view - about points of interest around you, events, places, products, news items. junaio®`s new media capabilities combine text, image, sound, video, 3D moving objects and especially augmented reality overlays onto real objects. junaio® can navigate outside as well as indoors. Due to the limitations of GPS inside buildings, junaio® uses LLA Markers to allow AR overlays inside museums, exhibitions or shopping malls with absolute accuracy. With junaio®`s open API, developers can create state of the art augmented reality applications. junaio® is available as a version for the iPhone and for Android. The Android version includes object tracking, which allows image and object recognition, leading to totally new fields of applications, especially in the consumer market.

 About metaio GmbH:

As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user`s real environment. Founded in February 2003, metaio currently employs 60+ people at three different locations. The company is headquartered in Munich with the subsidiaries metaio Inc. located in San Francisco USA and metaio Asia in Seoul. metaio has been working with more than 340 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.

Please find an elaborate technology and company portrait here:

http://www.youtube.com/watch?v=YYHzjTiAb68