New iPhone App Quickly Expands; Users in More than 50 Countries and growing can Drop "Virtual Breadcrumbs" to Capture Favorite Places, People and Activities and Share with Others 

Dulles, VA (July 22, 2010) - MapHook, Inc., a software applications developer, today announced the launch of a new journal and social networking application - "MapHook" - for the iPhone and personal computer that allows users to create location-based entries - "hooks" - about events, activities and places that can be shared with friends, family, their networks and other users.  MapHook is an easy-to-use, application - currently designed for use on iPhones, iPads and PCs - that combines "anywhere" journaling, content generation and access to Internet-based information sources.  MapHook debuted to numerous positive reviews and in just over a week has been downloaded more than 10,000 times by individuals in over 50 countries.

"MapHook takes social networking to the next level - on the road," said Paul Carter, CEO of MapHook. "Rather than adapting a desktop application for use on a smartphone, we've designed MapHook specifically to meet the mobile users' lifestyle regardless of whether users are sitting at their desk or on the beach. We allow users to leave a breadcrumb trail of the points of interest and activities in their life, while sharing and accessing information from the palm of their hand, no matter where they are. And our new users have taken to this so quickly - we've already had over 60,000 global hook views in just over a week."

MapHook was designed from the start to combine both the power of the Internet and mobility. It integrates PC and mobile-based functionality, offering users the ability to create, distribute and view content about anything in the world from anywhere in the world.

Unlike free-form blogging and traditional social networking applications, MapHook provides a flexible, yet structured way to organize information and search for content. Users' hooks - which are like geo-tagged digital memories - can be categorized and combined into stories, and searched based on a variety of criteria, including author, location, time and type.  In addition, MapHook enables users to search for other useful content via Wikipedia and Yelp based on location or subject.  By combining this third-party content with organic, user-generated hooks, MapHook will provide a rich collection of location-based content.

MapHook is currently available at the iPhone App Store and the iTunes website for free.  Individuals without iPhones can sign up at www.maphook.com to have full access to the app via the web.

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About MapHook
MapHook, Inc. is a software applications developer based in Dulles, Va.. The company's first offering is MapHook, a location-based journal and social networking application for mobile and desktop users. For more information, please visit  www.maphook.com.