Redlands, California—July 14, 2010—The new, free BAO for iOS app, available for download from the Apple app store, provides access to 2010 demographic and business data and analysis from Esri Business Analyst Online (BAO) on the go.

BAO delivers powerful market analyses through a Web browser. Users generate on-demand reports and maps to get a detailed, comprehensive view of the demographic makeup of various populations and their lifestyles and buying behaviors. This revealing information allows users to find their best locations, customers, and products/services. With the BAO for iOS app, they can now get this valuable information through an iPhone, iPad, or iPod touch.

The BAO for iOS app provides the demographic and market information needed to instantly evaluate an area on-site.

It helps answer three key questions about a location:

• What types of people live there?
  Get a demographic and market snapshot of a location (e.g., population, age, income, education, homeownership, and consumer spending).
• How do they differ from the people in another location?
  Compare the demographic and market data for two locations or one location versus the entire United States.
• Is this a good location based on specified needs?
  Set the desired criteria and find out how the location measures up.

In addition, subscribers to the BAO Web application will soon be able to access the full set of BAO reports and maps through BAO for iOS. A subscription to BAO allows users to access even more data, such as market potential, retail marketplace, and consumer spending, along with more analysis functionality, such as the ability to customize drive times and rings and create color-coded maps.

For more information and to download the app, visit www.esri.com/baoforios.

# # #

About ESRI
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com.

ESRI, the ESRI globe logo, GIS by ESRI, ArcGIS, www.esri.com, and @esri.com are trademarks, registered trademarks, or service marks of ESRI in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.