3D Street Level Imagery Company Provides Data and Software Platform for New
`UrbanDive' Initiative

BERKELEY, CA ─ June 30th, 2010 ─ earthmine today announced that PagesJaunes Groupe, the leader in France in local advertising and information, has engaged the Berkeley-based 3D street level imagery company in building an innovative, open, and immersive 3D platform for local search. Through PagesJaunes' UrbanDive, users will explore the urban environment through immersive, panoramic views, find places, connect with brands and build and share unique experiences.  A demo of the application can be viewed at: http://www.youtube.com/watch?v=eNnuFkMrMPM

In partnership with PagesJaunes, earthmine is currently collecting 3D street-level imagery of 150 major cities. The earthmine mapping system employs a unique stereo panoramic camera array to collect high quality and resolution imagery with corresponding latitude, longitude and elevation data points for each pixel in every image. With earthmine's Server software, API and flexible set of client SDKs, developers can build applications that can be deployed on a variety of web, desktop or mobile platforms. The earthmine software suite will be the foundation for the UrbanDive experience.  "earthmine's world class technology is enabling us to deliver an entirely new experience in the local search space, putting us on the cutting edge of 3D representation," said Julien Billot, Deputy Chief Executive Officer  of PagesJaunes Groupe.

UrbanDive will enable users to not only navigate their cities but also interactively create and share content with the community. The project represents a new generation of media for the PagesJaunes Group, providing an unprecedented platform for users to keep in touch with their geographic and social environments. Users will be `urban pioneers,' sharing favorite places and experiences with friends, easily using geo-located services and obtaining real-time information. UrbanDive will also provide local businesses and organizations with a new way to communicate and advertise their presence online. "PagesJaunes' UrbanDive exemplifies the value that earthmine brings to local search," said John Ristevski, co-CEO for earthmine. "earthmine's software suite and data provide a complete solution for building competitive and compelling applications. earthmine is the enabling platform for any local search application."

PagesJaunes plans to launch a beta version of UrbanDive in late 2010 on fixed Internet and mobile devices such as the iPad and iPhone. The service will initially cover the cities of Paris and Marseille, extending to over 150 French cities in 2011.

About earthmine                                       
earthmine's mobile 3D mapping solution consists of vehicle-based mobile mapping systems, automated data processing, online hosting services or end-user hosted options, as well as developer tools for integration with existing data sets and information systems.  earthmine Partners provide market and customer specific solutions that include earthmine's solution, as well as other value added products and services. earthmine technology is used by internet, mobile, mapping, GIS, safety, and security markets worldwide in the United States, Mexico, Canada, France and Australia, as well as other countries around the world.  For more information, visit www.earthmine.com or follow earthmine on Twitter at http://twitter.com/earthmine.

Visitors to Booth #2530 at the International ESRI User Conference  will have a chance to visit with the Berkeley, CA-based earthmine team - SEE DETAILS HERE