MUNICH / ESSEN, June 17th, 2010 - Are you trying to find your way around a huge indoor event such as a trade fair or a large museum exposition? 

The KIOSK EUROPE EXPO 2010 Channel is the first real life implementation of junaior`s advanced indoor navigation capabilities on your smartphone, presenting an interactive mobile guide to the world`s largest trade fair on electronic self-service and innovative retail solutions. junaior is the first augmented reality platform to overcome the accuracy limitations of GPS navigation, offering pinpoint indoor navigation services. Point, click and view information on individual exhibits or find directions to interesting events and locations. Available for iPhone and Android.

Please find a movie here: http://www.youtube.com/watch?v=jRcSFXvoPkU

"We see it as our mission", says Peter Meier, metaio`s CTO, "to delight mobile users with easy access to information on things around them, presented in ways to provide an instant grasp of essentials through unusual and enjoyable new media experiences. This requires our technology to be available also at indoor events and locations."

Unfortunately GPS navigation is plagued by inaccuracies and indoor navigation has until recently not been possible at all. junaior is now the first augmented reality browser to overcome these problems. By combining GPS and compass-based geo-information with the so called LLA-marker-technology (latitude, longitude, altitude marker, patent pending), users can experience augmented reality even inside buildings. This is ideal for trade fairs, such as KIOSK EUROPE EXPO 2010, shopping malls or museums. junaior helps users to find their way around the facility and to benefit from useful information displayed directly onto the smartphone by pointing its camera at a marker next to an exhibit or product. This could be informative text, images, video, 3D models or view enhancing augmented reality overlays directly onto the object viewed.

"Interactivity, whether at a kiosk or through digital signage, is expanding with the emerging trend of augmentation with mobile devices," explains Jens Schindler, Managing Director of the Kiosk Europe Expo organizer, hf media & events. "We are very pleased to be exploring this trend on the exhibition floor, in the Futures Parlour and in accompanying dedicated Workshops. Visitors to EUROPE EXPO 2010 and DIGITAL EXPO 2010 were for the first time able to explore the events on a mobile application linked to onsite digital signage with mobile tags, courtesy of augmented reality specialist metaio."

junaior is the first augmented reality browser offering this cutting-edge technology. junaior 2.0 makes it possible to bring augmented reality to places like exhibitions, trade fairs, shopping malls, airports or rail stations without being limited by the inaccuracy of GPS-technology.

Build your own "Indoor Channel"

The junaior environment is growing rapidly with exciting content around events, city features, objects, products, news media. As company, event organiser or developer, you can easily build your own channel yourself, whether indoor or outdoor. If your company or organisation wishes to make information and messages available on junaior you need to set up and maintain your own public channel. To get started please contact our team (see below).

For developers the junaior`s open API allows creating their own AR applications with numerous features. It is easy to use and does require only basic programming knowledge, for example XML and server side programming such as PHP, to create exciting, state of the art augmented reality applications.

More information:

http://www.kioskeurope.com/de/ke-expo

http://www.junaio.com

 About KIOSK EUROPE EXPO 2010

Interactive technologies for self-service solutions have become THE mega trend in customer service. No other technology allows such tremendously improved customer communication at reduced costs and increased revenues at the same time. The KIOSK EUROP EXPO 2010 is the largest trade fair exposition and conference event world-wide, offering exclusively information and experiences on electronic self-service and innovative retail solutions. For the fourth year in sequence the KIOSK EUROP EXPO 2010 took place June 15th to 17th at the Messe Essen, Germany.

About junaio

junaio is the next generation augmented reality browser for camera equipped smartphones or other mobile devices presenting users with interactive web-based information and experiences wherever they are. Point your camera, click and view - about points of interest around you, events, places, products, news items. junaior`s new media capabilities combine text, image, sound, video, 3D moving objects and especially augmented reality overlays onto real objects. junaior can navigate outside as well as indoors. Due to the limitations of GPS inside buildings, junaior uses LLA Markers to allow AR overlays inside museums, exhibitions or shopping malls with absolute accuracy. With junaior`s open API, developers can create state of the art augmented reality applications. junaior is available as a version for the iPhone and for Android. The Android version includes object tracking, which allows image and object recognition, leading to totally new fields of applications, especially in the consumer market.

About metaio GmbH:

As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user`s real environment. Founded in February 2003, metaio currently employs 60+ people at three different locations. The company is headquartered in Munich with the subsidiaries metaio Inc. located in San Francisco USA and metaio Asia in Seoul. metaio has been working with more than 340 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.

Please find an elaborate technology and company portrait here:
http://www.youtube.com/watch?v=YYHzjTiAb68