Powerful domestic & global mapping tool for sales, engineering and call centres

March 16th, 2010 - An online mapping system offering a new and cost-effective way of distributing data and analysis to Oracle end-users is now available from Geoplan.  Called MapViewer Online, it allows Oracle customers with large numbers of users to implement Geoplan's state-of-the-art mapping technology to visualise customer and competitor activity, and more effectively target resources to the most profitable locations.

 Developed to support staff operating across field sales, field-based engineering or within call centres, MapViewer users can combine market information with their own data to assess market share and understand where business is coming from.  This analysis can be delivered to management or remote teams to manage field worker activity, improve sales and service performance.

 MapViewer is built for use with Oracle RDBMS and can be easily integrated into existing systems or supplied as a wholly new installation.  It can be embedded into internet and intranet applications, such as CRM systems or customised to suit specific needs.

 The MapViewer Administrator Tool turns provides control over map distribution and access rights for additional security.  The user's own data layers and thematic overlays can be added to create personalised views for users and control access to sensitive information and map views.

 "We are offering MapViewer to Oracle end users and resellers alike - it's easy to deploy and training requirements are minimal," explained John Taylor, managing director of Geoplan.  "This is part of a major new strategy for Geoplan as we invest in product design and international reach throughout 2010."

 About Geoplan

Geoplan deliver world class geographic information solutions to improve business performance. Combining creativity and a drive to get things done, our approach provides clarity, quality, reliability and consistency throughout.

By helping our customers to optimise their resource deployment, we enable them to combine their data with market and competitor information to automatically identify trends, gaps and overlaps in their current business model.

The Geoplan product range includes maps and directories, databases, mapping software, consultancy and bespoke solutions. Their primary application is in Sales, Marketing, After Sales and Distribution applications, across a broad range of industry sectors. Working alongside Royal Mail and Ordnance Survey ensures that our products are the most accurate, reliable and trusted on the market today.

For further information, visit: www.geoplan.com