Verifies worker location by combining the Natural Insight SaaS platform with popular GPS-enabled iPhones

STERLING, Va.-- In response to market demand, Natural Insight has announced the launch of its new iPhone application, GPS Check-In. Available for free download on the iPhone App Store beginning in April, GPS Check-In answers the question: "How do I know my workers are where they're supposed to be, when they're supposed to be there?" The application's advanced design leverages the Natural Insight platform and the GPS capability of the Apple iPhone to verify a worker's location with the press of a button.

    "This latest solution demonstrates our commitment to push the envelope in delivering compelling technology that solves real business problems."

"The market has been looking for solid technology to address the business problem of verifying remote worker location - a key factor in an organization's execution intelligence," explains Steve Brown, Vice President of Sales and Business Development. "Combining the power and flexibility of the Natural Insight platform with the ease-of-use and affordability of the iPhone is a winning solution."

Currently being field-tested by clients of Natural Insight, the GPS Check-In app enables a worker to confirm their work location with management by simply launching the app on their iPhone and pressing `Check-In.' By exchanging GPS location information in real-time with the Natural Insight platform, the app verifies that the worker is in the right place at the right time, as indicated to the worker by either a green or yellow button. Centralized reporting anytime/anywhere via the Web-based Natural Insight platform enables company management to take immediate action as needed.

The Natural Insight GPS Check-In app is the latest in a steady stream of enhancements to the technology firm's Software-as-a-Service (SaaS) platform. "Our customers count on Natural Insight to maintain their competitive edge in the marketplace," explains President and CEO Stefan Midford. "This latest solution demonstrates our commitment to push the envelope in delivering compelling technology that solves real business problems."

The app will be featured as part of the Natural Insight Technology Center at the upcoming 2010 NARMS Spring Conference and Exposition in Tampa, FL.

About Natural Insight / www.naturalinsight.com

Natural Insight, a web-based platform that improves an organization's ability to make superior business decisions, provides real-time task management capabilities with extensive tools for workforce communication and remote data collection. The company's solution enables Execution Intelligence that can dramatically reduce costs, accelerate speed-to-market and maximize performance. Natural Insight customers experience rapid work verification, improved accountability and increased accuracy that empowers managers to coordinate the activities of a larger number of workers with significantly less effort. Visit naturalinsight.com.