Telmap introduces location-enabled social media to its Telmap5 Mobile Location Companion using GyPSii's Open API, OpenExperienceT

 
Amsterdam, The Netherlands, Salo, Finland and London, UK: February 9th, 2010 - GyPSii, the market-leading mobile digital lifestyle application and geo-mobility social media platform, and Telmap, the mobile search, mapping and navigation pioneers, jointly announced today a partnership to develop and introduce advanced location-based social networking as part of Telmap's Mobile Location Companion. 
 
As part of the cooperation, Telmap will introduce social networking and user-generated content, to the Telmap5 Mobile Location Companion using GyPSii's Open API, OpenExperienceT.  Telmap5 will offer users access to all their networks of friends across social networks including Facebook and Twitter.  The integration with GyPSii's Open API empowers Telmap5 mobile users to connect the real world with the digital world: accessing and contributing location-aware content, sharing locations, reading and posting recommendations, videos, pictures, finding friends, events, and places, geo-blogging, and more-all in one app.
 
Ultimately, the new Telmap5 offers mobile operators an opportunity to introduce a richer location-enabled solution to their subscribers, as today's end users are hungry for social technologies and are active on multiple social networks.  A single app combining key social media, navigation, search, and mapping features provides a compelling experience for users. 
 
GyPSii's Open API, OpenExperienceT offers Telmap transparent integration of its patented technologies in mobile user generated content creation, friend-finding and a robust suite of development toolkits that support rapid development, fast-track product enhancements, and easy app localization.  OpenExperienceT also delivers a contextual advertising solution for ultra-targeted commercial messages including advertisements and coupons with a high value to the end user.
 
"The Telmap-GyPSii enabled offering is fully supportive of people's desire to explore their surroundings and interact with friends around them not only while at home, but also while on-the-go," said Oren Nissim, Telmap CEO.  "GyPSii and Telmap share a vision to offer operators the ultimate location companion they need in order to maintain their subscriber's loyalty through an excellent solution and a superior user experience, and we are sure that this new cooperation will open up additional opportunities for operators to achieve just that." 
 
"We're excited to provide our Open API, OpenExperienceT to Telmap to build social media into their navigation companion," said Dan Harple, Founder and Chairman of GyPSii. "This agreement inspires innovation while contributing across the value chain: creating revenues for GyPSii, Telmap, and the mobile operators.  The deal also underscores GyPSii's API as the premier source for the next generation of mobile social networking and contextual advertising.  Our Open API is a widely adopted platform converging location technologies, social media, search, and targeting advertising.  The partnership with Telmap is a natural fit."
 
For a demonstration of the new offering, please stop by at either the Telmap or the GyPSii booths at Mobile World Congress next week.
Telmap's booth: C42 in Hall7. GyPSii's booth: H7B68 in Hall7.
 
About GeoSentric Oyj (GyPSii)                                               
GyPSii is the market-leading mobile digital lifestyle application, providing an integrated social media and contextual advertising platform.  GyPSii connects people, places, communities, content and advertising across networks and devices, with patented and patent applied-for technologies for the transfer and publishing of location based information between mobile devices. GyPSii provides apps and Open API solutions to a wide range of companies, such as Samsung, LG, RIM, Wind River, Garmin, China Unicom, China Mobile, China Telecom, and others.  GyPSii apps are available on Apple's iPhone, Symbian, Windows Mobile, RIM Blackberry, Android, Java, MID/Linux, Palm webOS, and accessible via most well-known mobile app stores  Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates offices in North America, Europe and Asia Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V)). For more information, visit http://www.gypsii.comc 2010 GeoSentric.  All rights reserved.
 
The GyPSii related marks, images and symbols are the exclusive properties and trademarks of GeoSentric and/or its business units. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.
 
About Telmap
Telmap is a world leader in location solutions. The company has established a solid reputation for providing its customers with innovative, value added mapping and navigation solutions that open new business opportunities and generate new revenue streams. Telmap has a unique end-to-end solution including a mobile location companion, a complementary web companion, robust location platform with a set of APIs to support its customers in delivering a strong LBS strategy. The company's flagship product, Telmap5 is the world's first personalized location companion integrating innovative and patented technologies including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets.