XROAD Features NAVTEQ Traffic(TM) in iPhone Navigation Application
Written by NAVTEQ
22 December 2009
G-Map US & Canada by XROAD is first use of NAVTEQ Traffic in iPhone Navigation App
CHICAGO, Dec. 22 -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced its NAVTEQ Traffic service is now available through an on-board turn-by-turn navigation application for the iPhone for the first time. The G-Map US & Canada navigation application was created by XROAD, a leading brand of location-based service products and mobile navigation software and devices, is powered by NAVTEQr map data and provides real-time traffic via NAVTEQ Traffic, for the US and Canada.
G-Map US & Canada is an upgraded version of the original G-Map application which was the first embedded GPS navigation software for iPhone and iPod Touch to offer turn-by-turn guidance. G-Map US & Canada now includes several new features including spoken street names (using text-to-speech technology) and real-time traffic through NAVTEQ Traffic. No wireless connection is needed to get a user to his or her destination.
NAVTEQ Traffic is a quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about road construction, traffic speeds and incidents such as accidents, allowing drivers to make better routing and re-routing decisions. NAVTEQ Traffic is available in 128 geographic areas, covering more than 200 million people in the United States and Canada.
"We believe navigation on handsets will be a constantly evolving construct but the one constant will be the requirement for consistent quality," said Sean Lee, Marketing Director, XROAD. "We took great pains to build a quality, user friendly experience which is supported by the quality inputs for traffic and maps that NAVTEQ is providing. Real time traffic is a natural combination that consumers not only desire but will fully appreciate."
"NAVTEQ recognizes that the integration of traffic content significantly enhances a consumer's overall navigation experience, which is why we are committed to delivering traffic solutions that drive the everyday use of navigation," commented Dave Dale, vice president, Americas Sales, NAVTEQ. "The XROAD application for the App Store is a compelling offering that has helped advance the way consumers perceive navigation by offering not only the peace of mind of turn-by-turn guidance, but also the potential for enhanced personal productivity."
About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 195 offices and in 44 countries.
NAVTEQ and NAVTEQ Traffic are trademarks in the U.S. and other countries. All rights reserved. Other trademarks are the property of their respective owners.
About XROAD
XROAD is a leading brand of location-based service products and mobile navigation software and devices. It established key software components for Korea Telecom, Samsung and LG mobile phones and participated in the telematics development with Hyundai for the Genesis, which was named 2009 North American Car of the Year. Its technology for G-Map is a hybrid of navigation and mobile technology and result of eight years of research into user-optimized routing. G-Map is now available at Apple's App Store and soon will be seen at Samsung Application Store.
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