Ok, this one is bloody brilliant!! You likely know by now that I’m a huge fan of all things Geo, mobile, local, social, and geeky, so there’s no wonder that I’m a fan of Waze and am an avid “wazer” - of, I love free stuff and Shwag too ;0)

The gang at Waze has just rolled out an update of their fabulous, free mobile navigation, crowd-sourcing data service for iPhone users - grab the update from the iTunes store if you haven’t already done so.

Loads of new functionality in this release, most notably the addition of road munching, a teaser, so to speak, where the crowd-sourcing data collection community (that’s you - the user) is enticed to much in certain areas that are in need of some crowd-sourcing and updating, and collect valuable goodies (look for the cherries, presents and other interesting, fun icons). When users grab or munch a prize they get additional road munching points, enabling them to rise in the ranks as a power wazer. What a great way to encourage the users to explore and munch areas that need a little more data.

To kick things off with the new munching feature, Waze is offering up the top munchers some cool prizes over the ThanksGiving holiday season so get munching! See more at Waze.com or on Twitter @waze - more details available in this official PR release and the video provided below (no video appearing for you? See HERE) - you can find me on Waze as user GISuser!

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