buddi, the world's leading GPS personal tracker with emergency support, has opened its "Alarm Receiving Centre" (ARC) which provides 24-hour emergency support to all buddi customers.

The centre will act as the first response in the event that the emergency buttons on the buddi unit are pressed. The emergency call will alert a specialised team who will then be able to locate the wearer via GPS, inform the customer's pre-chosen guardians and, if necessary, refer the incident to the relevant local authority or the police.

 The fully trained staff will be based in Plymouth in a "Cat II level" response centre, quality assured to British Standards and registered with every police force in the UK.

 buddi provides GPS accuracy to within three metres (10ft) worldwide and uses the latest assisted satellite technology which gives an instant location on a map accessible via a laptop or pc, mobile phone or Blackberry.

 buddi is the brainchild of entrepreneur Sara Murray who developed the device after her daughter went missing. It is currently being used by a more than 50 local councils in the UK for lone workers and the vulnerable, such as the elderly or those with dementia, and has been adopted by NHS Trusts for midwives and nurses on home visits.

 Sara Murray, CEO of buddi, said: "buddi is the world's leading GPS personal tracker, which is why we are delighted to announce our new alarm receiving centre. The centre will help contribute to the outstanding level of service which buddi customers have come to expect."

 buddi is also pleased to announce the appointment of Philip Bridges as Senior Sales Consultant. Philip joins the team after more than seven years in the security and communications industry.

 www.buddi.co.uk