EMERYVILLE, Calif.-- WaveMarket, Inc. and Itchy Media Ltd. announce their partnership to bring to market dynamic mobile city guides to United Kingdom.
Using WaveMarket's WaveSpotter mobile client for mass market mobile phones, UK dwellers can now browse and find Itchy Media points of interest like pubs or cool clubs on a rich, interactive mapping interface. WaveSpotter's revolutionary mobile location blogging will allow users to create and contribute to Itchy's content and community. With one click a user can leave a virtual post-it note, including pictures, that friends can view while browsing Itchy content.
Itchy Media is the leading city guide for hip youth, as well as the only city guide offering pan-UK coverage.
"Itchy has a fantastic offering. This new service combines their highly- rated local venue content with mobile blogging or user-generated media to the ideal demographic user segment -- the social networked, early adopting youth." said Tasso Roumeliotis, CEO of WaveMarket.
He also added, "Since Itchy has content for most big UK cities, wireless operators no longer need to limit their marketing of city guides to just London."
"WaveMarket's product provides the best interface and user experience for city guide content like ours, and is unique with its revolutionary location blogging technology." said Andrew Wood, Managing Director of Itchy Media.
Mobile Itchy guides are expected to be launched in the UK in the fall.
Itchy is UK market leader in city based entertainment content. As well as selling over 2.5 million city guide books they also operate on-line and via mobile platforms.
About Itchy Media
Itchy are the market leader in city based entertainment information in the UK. Founded in 1998 the company now produces 16 annual print titles, which sell over 500,000 copies per annum. The company also have a network of UK city websites and provide white label and branded content for multiple clients.
About WaveMarket
WaveMarket Inc. is a pioneer in http://www.wavemarket.com/)
CONTACT: Julian Whitaker, Product Manager of WaveMarket, +1-510-289-0122 or
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