I read this week how some Geo events are now embracing Social media for their conference attendees - funny, they weren't even promoting an official Twitter! Nothing new here by any means as this has been happening for several years now, however, it is affirmation that many event organizers are finally...well, getting organized!

Users and conference attendees have been creating LinkedIn groups and facebook groups for years now (I've been part of many of them), however, for an event organizer to truly embrace social media and make it useful for conference attendees and non-attendees, every event should at the very least consider creating "Official" social media outlets and tools such as:

1. an event Twitter - post important updates, times, changes, promotions, news - Also, an official Twitter #hashtag is crucial! Its simple to pull an RSS feed from a Twitter hashtag and serve up fresh tweets on your blog!
2. Create an event LinkedIn group - great for sending notices and updates
   
3. Create a facebook Group or "page"
   
4. Flickr Group and official tag(s) - many people aren't aware that you can easily create a group where attendees can all pool their photos and share them with the group. As an example, I attended an event in Finland last year and shared photos in a flickr Set (as did many others) then, we all shared our photos in a Flickr Photo Pool
5. YouTube and Qik channels for video streaming
6. create an event Blog and have event planners blog from the show (or secure some attending contributors) You can also pull RSS feeds in from flickr, Twitter and others)
7. for Geo events, consider a Brightkite account as well (great for geo-located photo sharing and updates+tweets) - Ignite events in my area have been very active creating Brightkite event boards and its been very useful for connecting attendees.
8. encourage attendees to use resources like Loopt and whereyougonnabe (http://apps.facebook.com/whereyougonnabe)
9. for smaller events use social event planning/management tools like eventful or upcoming from Yahoo! ideal for getting the word out and cheap! Be sure to also list and share your event information via Google Calendar. Eventbrite is also a great tool to promote and sell tickets for your event and it connects well with social media tools
10. live stream events (particularly keynotes) using Qik, flixwagon, or uStream
11. video video video - capture lots of video and publish them on an event Youtube, uStream, Ovi, Blip.TV account
12. Share your PowerPoint presentations - It drives me crazy that these files get locked up! Event planners should demand copies of all PPT files used at an event and make them available and sharable via slideshare!

Intergraph Corp is using social media tools to help promote and share discussions from their annual event. The company has an official event blog and shares updates on their twitter (@intergraph) as well - nice touch adding the Twitter RSS to their blog as well!  A suggestion might be to include photos and/or video (perhaps from last year), consider adding a feed pulling all twitter comments about Intergraph (lets hear what others are saying) and maybe promote official tags for others to use.

Are you an event planner and interested in some help? Feel free to ping me, perhaps I can help hook you up and get you on the right track! (editor @ gisuser.com)