About | Contact | SUBMIT PRESS | Advertise | FAQ
Newsletters | Twitter |
HomeNewsArticlesExpertsDataJobsEDULBSEVENTSDIRBLOGSocialGeoJobs
Software | Webmaps | Submit Press | Utilities | Geo BIZ | iOS | Social Media | LBS | Webinars | LiDAR | Cloud  
advertisement

Top Geo News
Put Your News here! 
 

SEARCHING FOR a JOB?
GEOJOBS.biz

Rapidly Making Colorful Landsat-8 Imagery Composite with Free Advanced Image Stretching and Pan-sharpening Software from GeoSage - See more at: http://www.gisuser.com/content/view/30197/2/#sthash.36sxzlnJ.dpuf

Got news? TELL US...
submit press to GISuser

Social Connect




@GISuser

GISuser Sponsor


GISuser Videos


See also SpatialVideos Youtube

Recent Site Additions
GISuser Sponsor

GIS Job Opportunities
 

More at GeoJobs.BIZ!

GISuser Sponsor


Home arrow News arrow Real Estate arrow Trulia.com and Placecast Partner to Increase Relevance of Ads with Audience Targeting     

HOT JOB
post a GIS job * JOBS *  Mapper - Surveyor Contract / Geodesign Manager, Redlands
See more jobs on GeoJobs.Biz
Submit News/tips to press @gisuser.com
Trulia.com and Placecast Partner to Increase Relevance of Ads with Audience Targeting E-mail
Written by Trulia.com   
19 November 2008

Real estate site offers advertisers specifically targeted placements and valuable returns using Placecast's location-based ad targeting



Trulia.com and Placecast Partner to Increase Relevance of Ads with Audience Targeting and Dynamic Messaging

(SAN FRANCISCO, Calif.) November 19, 2008 As advertisers and publishers seek ways to improve performance to compensate for shrinking budgets, new technologies like location-based advertising provide a means of improving relevance and response rates. Today, leading real estate site, Trulia.com, and interactive media company, 1020 Placecast, have announced their partnership, using location information to target specific audiences for advertisers and deliver more relevant messages to them on Trulia.com.

Placecast adds a new dimension to audience targeting by using location information as the key to relevance. In Trulia's case, the starting points are the real estate locations in which users express interest. Placecast's proprietary targeting algorithms correlate these with dozens of other demographic, psychographic and geographic data points.

"Once we know the place a user is interested in, we can derive a lot of useful insights about what kind of consumer they are, and then serve them a very targeted ad," said Alistair Goodman, CEO of Placecast.

For publishers in categories such as travel, events, tickets, real estate, weather, classifieds and career search, Placecast uses the location information already present on these sites to target audiences and customize messaging. Improved performance results in a dramatic increase in the value of ad inventory for advertisers, transforming remnant ad space into premium CPM real estate for publishers.

"Turning locations into audiences is one of the biggest challenges facing advertisers today," said Sean Black, Vice President of Sales at Trulia.  "Trulia presents advertisers with multiple opportunities to serve very targeted ads based on location and consumers search behavior.  Placecast is a cutting edge media company and we are excited to be working with them and their clients to build and deliver successful campaigns."

One of the first advertisers to take advantage of this approach with Placecast and Trulia is leading car rental brand, Avis-Budget. Approximately halfway through a three-month campaign, Avis has seen its ads on Trulia perform strongly relative to other publishers. The Avis-Budget campaign is just the first of many in the expanded partnership between Trulia and Placecast.

"Agencies and advertisers are really searching for ways to stretch their marketing dollars these days," observes Goodman. "As an emerging technology capable of driving better performance, Placecast provides an ideal way to effectively target audiences and improve response rates by adding local relevance to national campaigns."

 
< Prev   Next >

Submit Your GIS/Geo News/PR

blog comments powered by Disqus
Geo EDU Tip
To GISP or Not? What Does It Mean To You? 
HOT Devices
Video - Trimble Positions and the Geo Explorer 6000 XH
Social Media Tips
10 Map Services Your Business MUST Be Listed in
 
Featured Events
  • Geoint Symposium 2014 - The GEOINT 2013* Symposium takes place April 14-17, 2014 at the Tampa Convention Center in Tampa, Florida.
  • FOSS4G 2014 - Put on by OSGeo, FOSS4G is the international gathering of open source and geospatial tribes. Join us in Portland, Oregon, USA, Sept 8th-12th
  • LiDAR users and potential users take not of a webinar titled Making Money with the Speed of Light covering such topics as Basic growth strategies for 3D imaging business success
  • State of the Map US - April 12-13, Washington DC

 List Your Event Here 

THE GISuser Newsletter

See Recent edition
newsletter

subscribe GISuser

We won't share your address!
Sponsor

Popular Stuff!


GISuser Site Sponsor


GISuser HOT Spots!

android tools

Android Dev Tips

Partner Sites

lidar news
lbszone.com

amerisurv

symbianone

geojobs Geo jobs

A Spatial Media LLC property




Spatial Media, LLC ©2003 - 2013 All rights reserved / Privacy Statement