The New Zoocasa Online Home Search Service Enables Users to Search for Homes by Neighborhood through Urban Mapping Neighborhood Boundary Data

 SAN FRANCISCO (October 21, 2008) - Urban Mapping, Inc., the leading provider of location-rich content for interactive applications, today announced it is powering the neighborhood functionality in Zoocasa, located at www.zoocasa.com, a new free Canadian real estate search engine that is designed to let consumers research and find for sale homes in Canada.  With integration to Urban Mapping’s neighborhood boundary database, Zoocasa users can seamlessly search for homes in Canada by contextually-relevant and socially defined neighborhood information in addition to city or postal code.

 “We’re excited to add Zoocasa to our rapidly growing base of international neighborhood boundary database customers,” said Ian White, Urban Mapping CEO. “By providing users with the ability to search for and associate home listings by neighborhood, Zoocasa has captured the essence of searching for a home: ‘location, location, location.’”

 Urban Mapping’s Urbanware: Neighborhoods™ database contains more than 75,000 North American and European neighborhoods corresponding to more than 2,700 cities and towns. It is the most comprehensive database of its kind, enabling increased relevance for users of interactive applications. Urban Mapping accounts for the inherent 'fuzziness' in defining neighborhoods by using a patent-pending data model. By geographically encoding boundaries of thousands of neighborhoods, Urban Mapping provides precise latitude and longitude points for every neighborhood.

 “Zoocasa understands that choosing a home is a personal and complex decision,” said Nyla Ahmad of Zoocasa.com. “Home hunters really care about location and Zoocasa helps them find the best place to live by offering neighborhood search.”

 Zoocasa connects potential purchasers with real estate brokers or agents by indexing and presenting summary detail for listings on the Internet and directing the house hunter to the original listing broker or agent web site for more information.

 Zoocasa’s powerful search engine and intuitive user experience offers an easy way to navigate listings of homes for sale across Canada – by either clicking on a map or typing into a search box.  Consumers can search and research properties for sale making Zoocasa a smarter way to find the perfect home online

 ABOUT URBAN MAPPING, INC.

 Urban Mapping's location-rich Urbanware products enhance the value of local content for interactive applications. The company's flagship product, Urbanware(TM) Neighborhoods, is a database of informal space and is used by all major portals, map platforms and Internet yellow page publishers, including Google, Yahoo!, Microsoft's Virtual Earth, Idearc's SuperPages.com, MapQuest and AT&T's YellowPages.com. Urban Mapping also offers a database of mass transit systems and a novel geotargeting solution focused on the needs of local search. For more information about Urban Mapping, visit http://www.urbanmapping.com or call 415.946.8170.

 About Zoocasa

 Zoocasa is a search engine that makes it easier to find a resale home by adding tools, contextual information and an intuitive user experience to listings of homes for sale across Canada.  For more information, visit www.zoocasa.com.