SAN JOSE, Calif., July 22 -- SiRF Technology Holdings, Inc. (NASDAQ:SIRF) , a leading provider of GPS-powered location platforms, today announced that SiRFecosystem's second annual Location 2.0 Summit will be held in San Francisco on September 10, 2008. Bringing together innovators, industry leaders and developers in the location ecosystem, this year's invitation-only event introduces Fast-Pitch presentations and People's Choice awards to highlight innovation in the LBS industry. SiRF is inviting developers of interesting new LBS applications and technologies to submit their products and services as Fast-Pitch nominees.

"The Location 2.0 Summit brings together global industry leaders who seek to share a vision for the LBS landscape for the coming years," said Kanwar Chadha, founder and vice president of marketing for SiRF. "The Fast-Pitch presentations are a unique opportunity for developers to showcase their innovations to key industry influencers."

After the sessions, participants will get to vote for their favorite Fast-Pitch presentations, and the winners will receive a People's Choice Award during the evening award ceremony.

Call for Entries

The Fast-Pitch presentations are three-minute, high-intensity sessions where developers get to pitch their innovative LBS applications to more than 250 of the top global location industry executives in attendance. Entries should demonstrate the benefits of using the power of location to enhance the daily lives of individuals, enterprises and communities, and will be judged for inclusion in the Summit on how well they achieve this goal.

Entries are being accepted now through August 15, 2008, and are open to all developers of current or soon-to-be-released cutting-edge location technologies and novel LBS applications. Entries will be judged by Kanwar Chadha and wireless industry analyst, Andrew Seybold - two of the most respected and influential champions of mobile wireless and location innovations. Three finalists will be chosen for each of the three panel discussion sessions. Finalists will be notified by August 20, 2008 of their selection, and be will provided with instructions for preparing their Fast-Pitch.

Entry forms for submitting Fast-Pitch nominees can be found at http://www.sirf.com/location2summit.

The Summit Experience

The second annual SiRFecosystem's Location 2.0 Summit is quickly developing a reputation as one of the foremost strategic forums for the key decision makers of the LBS industry. The Summit offers leaders in the field of LBS and members of the LBS development community the ability to connect with location ecosystem partners to drive new applications and services for this exciting, rapidly evolving market.

The Summit's keynote and panel discussions are intended to help set the direction for the future of location-based services and technologies. Last year's event featured keynote addresses by executives from Google and Motorola, as well as speakers from Microsoft, Orange France Telecom Group, IBM, Verizon Wireless, NTT DoCoMo, Nokia, Research in Motion, Samsung, Navteq, Tele Atlas, Wayfinder, Loopt, Locr, ESRI, OpenWave and many other leading players in the LBS market. This year's event will again feature thought-provoking discussions with Andrew Seybold and Kanwar Chadha.

Sponsors for the second annual SiRFecosystem's Location 2.0 Summit include ESRI, Wayfinder, Locr, Motorola and Pacific DataVision (PDV).

About SiRF Technology

SiRF Technology Holdings, Inc. develops and markets location platforms based on semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into a wide range of mobile consumer devices such as automobile navigation systems, portable navigation devices (PNDs), mobile phones, mobile computers, GPS-based peripherals and handheld GPS devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: wireless handheld devices such as mobile phones; automotive electronics systems, including navigation and telematics systems; consumer electronics products such as recreational GPS handhelds, mobile gaming machines, digital cameras and wearable devices; and mobile computing systems, including personal digital assistants, notebook computers, universal mobile personal computers (UMPCs) and mobile internet devices. Founded in 1995, SiRF is headquartered in San Jose, California, and has sales offices, design centers and research facilities around the world. The company trades on the NASDAQ Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at http://www.sirf.com/.