San Francisco – April 23, 2008 – LightPole, Inc., a mobile application service provider focused on the “Long Tail” publishing market, today announced integration with Yahoo! Fire Eagle, a personal location service platform. LightPole also added the Mobile Posting and My Channels features to its flagship release – two new capabilities that provide users with a more interactive and content-rich experience from their mobile device, no matter where they are or what they’re doing. The latest enhancements can be trialed at beta.lightpole.net

“LightPole’s new capabilities, along with the tremendous efforts of our partners, have finally brought the integrated web and mobile experience to a point of significant relevance,” said Doug Klein, CEO of LightPole. “The mobile user now has all the tools necessary to be a fully engaged participant in the Web 2.0 lifestyle – a real turning point in the evolution of web services.”

LightPole for Fire Eagle

With LightPole’s latest release and its integration with Yahoo! Fire Eagle, a service that allows anyone to share their location with sites and services online, Mobile Discovery™ is more a reality than ever before. If a user changes their location through LightPole or another Fire Eagle-enabled application, that information is then stored for other trusted applications and sites to access or update automatically.
“We’re delighted to welcome LightPole as one of our first Fire Eagle developers,” said Tom Coates, product lead for Yahoo! Brickhouse. “LightPole’s Fire Eagle integration greatly enhances our growing gallery of Fire Eagle-enabled location-based services.”

Advancements in Personalization and Interactivity

With the newest release, LightPole will enhance the mobile device experience by allowing users to accomplish the following:
• Mobile Posting – Content publishers will be able to accept user-generated Points-of-Interest (POIs). If the channel owner sets the “Accept POI Post” option, any POIs formerly added only to a user’s personal list will now be submitted back to the content owner’s website for the benefit of the entire community. HotSpotr and MappyHour will be the first LightPole content partners to take advantage of this new feature.
• My Channels – Users will be able to build their own private channels from existing web sources and add them to their mobile devices by simply copying the URLs into the LightPole interface. For example, if a user has a community tagged map on Google’s My Maps, LightPole can input the KML feed as a channel and provide that user with a mobile version of this collection of POIs. Over time, user submissions of interesting private channels will be added to the LightPole-sponsored list.

About LightPole
LightPole enables publishers to easily extend the content they already have to reach new markets and build new communities, providing mobile device users with unprecedented access to a wealth of real-time information about what they care about, where they are. The service supports a variety of business models, including subscriptions, transactions and advertising.  Publishers can configure their offerings to allow readers to post comments, share links, and meet online. No special programming or expensive IT investments are required.

LightPole already supports hundreds of models of mobile phones, including Blackberry, Motorola, Nokia, and most phones from leading carries such as AT&T, Sprint/Nextel and T-Mobile as well as the Blackberry on Verizon. LightPole continues to add support for new phones all the time, including plans to release a version for the Apple iPhone later this year.

LightPole’s mission is to make it easy for content owners to distribute location-specific information to mobile devices and to engage mobile users in interactive communities. Founded in January 2007, LightPole is headquartered in San Francisco and has a development center in China.

www.lightpole.net