Nokia is a Global leader in their market, no questioning that. So, perhaps their move to make "greener" more environmentally sound decisions in their business processes will spread to others... indeed they are a good role model for action. I have to say that one aspect of the Nokia World event that took me a bit by surprise was the company’s vision for a greener future and their commitment to deliver eco-friendly products and sustainable solutions… very impressive in my mind! Charting a new course – expect a Nokia that will take more risks to help shape the future of mobile communications.
Improving the quality of life over the Globe while also increasing awareness in sustainable living and environmental sustainability… eg. energy efficiency. The company has announced that all new devices will ship with an energegy efficient charger, one that has almost no load when left plgged in while not being used – regardless, all users are reminded to unplug your chargers when not being used. The company will also deliver smaller phones and smaller packages, packaging created with recyclable materials and recaptured products. The company notes that as a small benefit, fewer trucks are needed to deliver the packaging which is saving some 100 million euros per year already!
Enter the Green device – Nokia 3110 Evolve
True testament to Nokia’s commitment to a sustainable World comes with the launch of a new, eco-friendly device – the Nokia 3110 Evolve. The device is made from 50% renewable material, and delivered in a smaller package made from recycled materials – indeed the dawn of a new era for the company. We were told that if 100 million mobile device users switched to energy efficient models, the energy savings could power some 37,000 homes! Some features of the 3110: - sustainable and stylish - natural tones and contrasting material finishes - covers made from unpainted bio-sourced materials - smaller packaging - energy efficient charger, using 94% less energy than the standard charger.
Also supporting Nokia’s commitment to renewable and sustainable practices, the company announced PangeaDay, scheduled to take place May 10, 2008 – a day brought to the masses by film. Millions around the World will be united through film encouraging them to work to build a better future. You can get involved and submit your film at pangeaday.org
These were but some of the topics of interest hitting the main stage at Nokia World on Day 1. So why is an environmentally aware and green Nokia significant to your business? Well, in addition to doing your share by unplugging those mobile chargers when not in use, you can also attempt to adopt eco-friendly practices in your business and as a developer you might contemplate creating “green” apps and products.. perhaps an eco-educational game or a mobile tutorial or video series that educates and informs users about green practices… the possibilities are indeed endless!
The new, environmentally sound packaging
The evolve's cover is made from unpainted bio-sourced materials
Nokia is a Global leader in their market, no questioning that. So, perhaps their move to make "greener" more environmentally sound decisions in their business processes will spread to others... indeed they are a good role model for action. I have to say that one aspect of the Nokia World event that took me a bit by surprise was the company’s vision for a greener future and their commitment to deliver eco-friendly products and sustainable solutions… very impressive in my mind! Charting a new course – expect a Nokia that will take more risks to help shape the future of mobile communications.
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