Sebastopol, CA, November 7, 2007--Early registration is now open for the O'Reilly Tools of Change for Publishing (TOC) Conference, taking place February 11-13, 2008 at the Marriott Marquis Hotel in New York City. The TOC conference is for people who are passionate about books and book publishing. For its second year, the conference has relocated from the West Coast to the East Coast to be closer to the heart of the book publishing industry. Expected to attend are over 500 publishers, authors, agents, marketing and production managers, consultants, business managers, librarians, academics, and technologists.

The conference will emphasize practical/tactical information and knowledge transfer so that attendees come away armed with skills to lead change within their own organization. The three day conference will consist of plenary and keynote presentations that frame the visions of publishing's future into a meaningful picture and focused, expert-led breakout sessions covering both analysis and practical advice. Sessions will include:

-10 Bestsellers: Using New Media, New Marketing, and new Thinking to Create 10 Bestselling Books, Seth Godin, author -Affiliate Marketing - A New Opportunity for E-Book Publishers, Peter Kent, DNAML.com -Business Models that Guarantee Profitability in Publishing, Bob Pritchett, Logos Bible Software -DRM, Digital Content, and the Consumer Experience: Lessons Learned from the Music Industry, Kirk Biglione, Medialoper
-Gadgetopia: How Advances in Consumer Electronics Are Rapidly Altering the Way Customers Interact with Content, Bill Damon, Harvard Business School Publishing -I Had No Idea My Phone Could Do That! Sophia Stuart, Hearst Digital media -Service Innovation: The Path to Book Publishing Successes in the Digital Age, James Lichtenberg, Lightspeed Press -Next Generation Web Publishing, Jason Hunter, Mark Logic

Conference chair, Andrew Savikas has added tutorial session that dive deep into necessary skills and tools, "Tutorial attendees will walk away with practical ways to apply what they've learned to their business. Tutorial sessions will include:"

-SEO for Book Publishers: Beyond Book Search, Jamie Low, SearchEngineMarketing.com -Digitizing your Backlist, Rebecca Goldthwaite, Cengage Learning
-Contracts and Legal Issues for Publishers in a Digital Age, featuring a team of experienced attorneys moderated by Roberta Cairney

In addition, conference attendees will also find plentiful opportunities for networking at evening sessions such as:

-TOC Faire: A science-fair style evening event that will highlight interesting new ideas and projects in the publishing industry -Sponsor Gallery Reception

The Sponsor Gallery will allow attendees to connect with the projects, products, and services shaping industry changes for the future of book publishing. The Sponsor Gallery, growing daily, currently includes sponsors and exhibitors Ingram, Copyright Clearance Center, Appingo, LibreDigital, Malloy, and MarkLogic.

To register for general attendance, visit: http://en.oreilly.com/toc2008/public/content/register