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Home arrow Articles arrow Business arrow On the floor at CTIA Wireless IT & Entertainment 2007     



On the floor at CTIA Wireless IT & Entertainment 2007 PDF Print E-mail
Written by glenn   
01 November 2007
At the recent CTIA fall gig I had several hours to browse the floor, checking out the latest applications, devices, services, and enabling technologies. The following are a few of the announcements and demos that got my attention. Some Hot topics this year include: GPS-aware devices, social networking, security, mobile TV, device convergence, open systems, and location! 
 
Enablers... Always present, Autodesk was on hand at the Navteq Connections event and on the exhibition floor touting their location services developer program to application developers. The developer program offers developers standard compliant APIs and a building block via an SDK that puts sample code and documents at the fingertips of developers. Autodesk is once again encouraging developers to build on Location Logic and enter your contribution in the LBSChallenge. The company's pitch is that developers can easily deploy and develop LBS services for the JavaME, .NET, C++, and BREW environments supporting channels that use SMS, MMS and other enablers. See www.autodesk.com/locationservices
 
deCarta was on hand touting the deCarta Javaascript API (and more). This API promises rapid application development and a way to integrate the company's popular Drill Down Server (DDS) into your LBS application... also another logical solution for anyone interested in taking part in this year's Navteq LBSChallenge. The company's API offers developers a short learning curve, rapid time to market, ability to create customized maps (and branding), Global deployment on the same platform and more. Some of the functionality included in the API includes: reverse geocoding, customizable pins and icons, multi-stop routing, draggable maps, geocoding, address look-up and more. See www.decarta.com
 
Navteq was sharing details of Entry Map to developers interested in the LBS market segment. Entry Map is a set of data designed for countries that currently have less than NAVTEQ's full coverage. This seamless data solution crosses boundaries and offers a minimum of road class one and two network coverages. The dataset is an ideal solution for developers creating apps that require map display, geocoding, and reverse geocoding for solutions such as fleet management, asset tracking, vehicle location, fin-me apps, and geo-marketing. See www.navteq.com
 

Navteq and friends are always a visible presence on the show floor

 
GeoBase (part of Telogis) was offering developers a look at their Navigation SDK. This package offers a tool box of turn-by-turn navigation and routing functions, ideal for developing apps for most handhelds and PNDs. The suite offers a compact GeoBase file format, data clipping, multi-platform deployment, and Windows Mobile compatible control via a native .NET component and C libraries for embedded Linux. See more at www.technology4gis.com
 
Blackberry devices were seen everywhere... most popular these days are the Curve and now the BlackBerry 8830 World Edition smartphone. This sleek device is lightweight (4.6 oz), offers 9 days of standby battery life (3.6 hrs talk time), trackball navigation, preloaded Blackberry Maps application, Bluetooth and USB support, embedded modem, 64 MB flash memory, and global roaming on GSM and GPRS netwroks. See www.blackberry.com
 
Are you a fan of predictive text? If so then fastap and eZiType technology offers a clever solution that will help you upload messages or post to your blog from a mobile in no time. The solution enables flexible texting features like smart punctuation, word completion, one-touch entry, auto hyphenation, phrase prediction, next word prediction, and even dual language messaging. the application can be further personalized via a personal dictionary. This solution comes from digitwireelss.com
 
On stage with Steve Balmer of Microsoft, the System Center Mobile Device Manager 2008 and Exchange Server 2007 promises to be an exciting and hugely popular edition to the company's mobile offerings in 08. Designed for managing the corporate IT infrastructure, these solutions enable IT managers to address evolving needs around security and management while connecting corporate users to the information they need. See more at www.microsoft.com/windowsmobile/enterprise/
 

Steve Balmer of Microsoft talking about the System Center Mobile Device Manager 2008

 
Under the topic of cool, I happened to bump into a gentleman on the floor carrying a new palm-sized Internet Tablet PC... called thePCedge. This device offers mobile high speed internet access with a free GPS service. Small, lightweight, stylish, this device definitely turns heads. The company plans to sell the device for around $299 with a service contract of about $29 month. See more at www.thepcedge.com
 
Portable Navigation Devices (PNDs) are a HUGE market in North America and according to many sessions, the revenues and sales of these devices have been nothing less than stellar! Garmin was on hand showing off the popular nuvi 200 series. Weighing in at a little over 5 oz., the device sports a 2.8"x2.1" display, runs on DC vehicle power, offers routing and turn by turn instructions to users. Preloaded map data comes and there's also an SD memory card expansion slot, anti-theft feature, and a sporty suction cup mount. See www.garmin.com
 
Another Garmin powered navigation service is offered via EZnav (from xora). EZnav delivers turn by turn audible and visual navigation to mobile device users. Features include routing, directions, bypass feature, and re-routing. The service is compatible with most iDen and CDMA handsets and sells at $5.99 per month. See www.xora.com
 

If Linux is your thing then you may be interested in the new Nokia N810 Internet Tablet, seen in many booths and being showed off at the way cool Nokia MOSH party during CTIA. Designed for the traveler who wants to be connected to the web anytime, anywhere, the N810 provides 4 hrs of continuous usage (10 hrs of music playback time)  on a charge, integrated GPS, pre-loaded map application (with data), 256 MB Flash RAM, a 400 Mhz processor, high quality stereo speakers and much more.
 
Device of choice... no doubt the Nokia N95 received the most attention at CTIA. This device is new and now available in the US... sporting 8GB of memory, the Symbian OS, integrated GPS, Nokia maps, and now a newly released Google maps for mobile this one is a must-have for anyone seeking a location-aware smartphone. It's billed as the official device of the LBSChallenge although consumers may have to do a little extra work trying to locate one.
 

The Nokia N95 smartphone with integrated GPS

 
Those of you with a mobile device sans integrated GPS Wayfinder is a handy solution that provides GPS navigation for your mobile when used along with a Bluetooth GPS receiver. The application helps users locate street addresses, provides some 15 million POIs in the US and Canada, and offers turn by turn voice navigation. Wayfinder requires a Bluetooth enabled mobile device and a GPS receiver... see www.wayfinder.com
 
Mobile TV is big and going to be HUGE... one service provider is mobitv.com... for as little as $9.99 a month you can now have access to loads of programming on your mobile device. AT&T is supported but sadly, T-Mobile isn't so I can't use this application at the moment.
 
Another cool mobile video (and PC) solution is mywaves.com. This is a free service where users can browse or upload videos and share with the world. Access the videos from your PC and then send a link to your mobile via text messaging. Then you can watch the video anytime anywhere... very nice! This is a free service and it's tons of fun! See http://www.mywaves.com
 
Another hot application is Weatherbug. This mobile service provides users with mobile weather. mobile on demand services, and even a handy severe weather alert notification system. The company actually has a huge network of weather stations around the country providing them with real-time information on weather patterns. Most major US carriers are supported for users of Blackberry and Windows mobile devices (what, no symbian??). Weatherbug is also available via a PC client - see http://weather.weatherbug.com/
 
An interesting exhibitor in the Tele Atlas partner pavilion was the Travel Channel. The company was on hand to tell developers that they have content... LOTS of content. Developers thinking of creating a compelling application might consider a location-aware service that integrates some of the fabulous Travel Channel videos... imagine being able to view a haunted house tour when your visiting a city that the network covered in one of their shows. OR, perhaps you want to mobilize the travels of the way cool Anthony Bourdain with a cool LBS application walking the user through a cool tour of parts of New York they may have never considered visiting... the sky is the limit! The network is offering some interesting POIs, rich text, photos, travel related information, and travel channel access. See www.travelchannel.com
 
If you collect loads of mobile photos then locr has an application that should interest you. Locr.com enables users to catalog, manage, and share their photos on maps. Using the application you can easily connect GPS information to your photographs, store them online in your moblog, show and share photos with your friends. Catalog, geotag, and share your photos using locr. The mobile application supports Symbian OS and Windows Mobile devices. See www.locr.com
 
Need memory? SanDisk has 1, 2 and 4 GB Mini and Micro SD cards for most handsets. Adding a 4GB card to any handset enables the user to then carry around hundreds of songs or videos. Best of all, at less than $100 its a very affordable solution. Word has it that next year we should see the 8GB micro SD! See www.sandisk.com
 
Finally, if you need a hands free solution for your vehicle look no further than yada. This cool device is a universal phone holder + headset and car charger. Simply place your mobile in the device on your dash, plop the ear piece in position, it charges while your driving, and offers safe, hands-free usage while driving enabling you to keep your hands on the wheel. yada is powered via Bluetooth and can be mounted in a number of positions including air vent mount, dash board, windshield (suction cup) or cup holder. See www.winplus.com or www.letsyada.com
 
Observations:
 
There�s no doubt about it, content is still king� however, simplicity and ease of use are indeed �the killer app�. That was the message presented in sessions, demonstrations, panel discussions, and meetings at North America�s recent wireless industry convention. Some of the key impressions I took away from the event include the following:
- mobile content is king and the industry (and users) are craving more mobile content � in particular entertainment.
- Application developers have plenty of opportunities, although the competition is brisk. Simple to use, intuitive applications are what people want. Make it functional, entertaining, useful, and simple.
- Location-based services and applications are hot and in demand. Think about it, there were more than 340 entries in this year�s North American LBS Challenge. Looking to get your LBS app on a device? Think social networking, community building, antertainment, and gaming� these appear to be the LBS services that are of greatest interest (to carriers and end users)
- GPS-enabled devices are coming on strong.
- Developing applications for a variety of handsets, operating systems, and languages is still a challenge. Its still quite amazing to see many applications that have been created to run solely on one application or even one device.
- We have strong consumer demand
- There�s rapid adoption and revenues generated from the consumer via voice, data, and in particular SMS
- We have more location aware devices coming to market
- The user has been provided with a superior user exp
- go 2 market opportunities are expanding, new business models flourishing, and new solutions emerging
- Take note of the 7 pillars or digital marketing: location, content, search, personalization, community, interactivity, presence.
 
Images from CTIA Wireless IT
 

Created with Admarket's flickrSLiDR.
 

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