NAVTEQ, Chicago Field Museum Brings Leading Technology Companies Together to Celebrate Maps
Written by NAVTEQ
Monday, 29 October 2007
NAVTEQ, in Partnership With the Chicago Field Museum, Brings Leading Technology Companies Together to Celebrate Maps: Finding our Place in the World
Technology companies lend expertise to Maps exhibition
Chicago, IL – October 29, 2007 – The Field Museum opens the much anticipated Maps: Finding our Place in the World today, where visitors will be immersed in the rich and complex world of maps and mapmaking. NAVTEQ Corporation (NYSE: NVT), a leading global provider of digital maps for vehicle navigation and location-based solutions (LBS), is the presenting sponsor of the exhibition and has lent its expertise to displays on the modern and futuristic uses of maps. “Living with Maps” illustrates how modern digital maps are increasingly fine-tuned to our personal lives, offering innovative solutions to every day needs and activities far beyond guiding users from Point A to Point B.
NAVTEQ has brought together several leading technology companies to tour visitors through a hands-on experience of how maps are or will be integrated in to our everyday life, including: -- a mobile phone fitness tool, created by Bones in Motions, that records and maps location, speed, distance and calories burned for walkers, runners and cyclists; -- a real estate tool by Smarter Agent powered by Sprint, giving users access to real estate and rental property information on their mobile device; and -- AtlasCT’s innovative reLive! allows guests to capture pictures, and write notes along a trip route, and seamlessly link them to their locations (geo-tagging). Family and friends can then replay the trip on the website, view the trip route, photos and notes on a map in their authentic locations. Guests will also engage with a life-size interactive map wall developed by Accenture Technology Labs, which allows multiple people to simultaneously explore different areas of the world using a large, interactive touch screen. The wall is comprised of six MutliSync LCD displays from NEC Display Solutions of America.
“Maps takes visitors on the long and interesting journey that is the history of maps and mapmaking, and offers a glimpse into the vast potential of map usage in the future,” commented Judson Green, president and CEO, NAVTEQ. “The collaboration between these leading technology companies has been inspiring, and NAVTEQ is honored to supplement this amazing exhibit with perspective on the countless ways that the modern mapping industry influences everyday needs.”
Once used primarily by rulers, navigators, and other members of elite society, maps have become a part of our daily lives – thanks in large part to new technologies. Maps: Finding Our Place in the World is a once-in-a-lifetime opportunity to see more than 100 of the world’s greatest maps assembled in one exhibition. Organized by The Field Museum and The Newberry Library, Maps features artifacts from both organizing institutions, including more than 20 rare maps from the Newberry’s world-famous collections, as well as maps from over 60 lenders worldwide.
Admission Tickets to Maps: Finding Our Place in the World include Museum admission and are priced at $19 for adults, $14 for seniors and students with ID, $9 for children 4-11. Discounts are available for Chicago residents. Visit www.fieldmuseum.org or call 312-922-9410 for details. To purchase tickets, call 866-FIELD-03 (866-343-5303), visit www.fieldmuseum.org, or come to the Museum’s box office. Special rates are available for tour operators and groups of 15 or more. Call our Group Sales office toll-free at 888-FIELD-85 (888-343-5385).
Hours and General Information The Field Museum is open from 9 a.m. to 5 p.m. daily except Christmas Day. Last tickets are sold at 4 p.m. For general Museum information call 312-922-9410 or visit our interactive web site at www.fieldmuseum.org.
About NAVTEQ NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,000 employees located in 168 offices in 30 countries.
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