Multimap’s US team, invites attendees of the show to try out the latest version of its API service and the company’s cutting-edge new mobile services, Multimap2Mobile and Storefinder4Mobile, at its stand (n.15).

 The Multimap API v. 1.2 breaks new ground in bringing together searching, routing, mapping, geocoding, and Points of Interest (POI) data and imagery into a single one-stop service. The service gives businesses unprecedented capability and control over their location services, and is backed by Multimap's industry-leading customer support. In addition to introducing major new areas of functionality, the API takes the mapping interface to a new level, adding overview maps, smooth zooming, automatic de-cluttering of icons, and many other features.

Willem Mijnarends, Vice President, North American Sales, Multimap, commented, "In the travel industry, location is of paramount importance when people are researching a trip. And they expect to be able to see exactly where a hotel or resort is as compared to the key attractions around it, e.g., the beach or city center. Our maps deliver this information quickly easy-to-read, up-to-date, dynamic format, and we now make our location information available on mobile devices," he continued.

Multimap will also be demonstrating its two new mobile services, Storefinder4Mobile and Multimap2Mobile, at the stand. Storefinder4Mobile enables your customers to find out where your hotels or other physical properties are, while they are out and about. They can search for the nearest location using a ZIP code or placename, or be automatically "found" by LBS, where available. Multimap then sends location details to the customer's mobile device. Multimap2Mobile allows consumers to send a full-color, interactive map from your website to their mobile devices, enabling them to take your location information "on the road" with them. Again, a full list of the capabilities and features of these services is available in the Business Services section of www.multimap.com.

About Multimap

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 180 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors.