ORANGE, Calif., May 10  -- SRC, LLC, a leading developer and provider of geographic business intelligence technology and solutions, today announced unprecedented access to China 2000 Census Data provided by the National Bureau of Statistics of China through www.DemographicsNowChina.com, the industry's leading online market and demographic analysis Web site. For the first time, subscribers will have Web access to comprehensive market information and analysis to better understand business and consumer marketing opportunities in the People's Republic of China. Detailed demographic variables related to births, age, housing, dwelling characteristics, presence of children, occupation, and unemployment of China's 1.3 billion people will be provided in collaboration between SRC and the China Data Center, a University of Michigan initiative to advance the study and understanding of China.

"Today business professionals have access to specific data about China to aid in the planning and development of global strategies," said Shuming Bao, Senior Research Coordinator of the China Data Center. "We are proud to be teaming up with the industry's leading developer of business and market intelligence solutions and we are confident SRC's www.DemographicsNowChina.com online service will meet and exceed all expectations by empowering individuals to make accurate and rapid business decisions to reach new frontiers of corporate growth and success in the most populated country on earth."

From www.DemographicsNowChina.com users can easily create rich, reliable radius reports, maps and market studies tailored specifically for business needs. Professionals have immediate access to a wealth of comprehensive data on population, housing, occupation and much more with the ability to develop unlimited custom reports using thousands of variables. To provide even greater value, China 2000 Census Data includes both the 100 percent short form data and the 9.5 percent long form data. With this level of detailed demographic data and advanced geographic analysis capabilities, users are well-equipped to quickly analyze the demographic, economic and overall market potential for any Chinese geography. Subscribers benefit from many advanced features, including:

  *  Unlimited access to demographic maps and reports for all People's
     Republic of China geographies, including: 31 provinces, autonomous
     regions, and municipalities of Mainland China, 345 prefecture cities,
     2,873 counties, and more than 50,000 townships

  *  The ability to perform quick and accurate market and site location
     analysis

  *  The ability to analyze data based on custom radii, provinces,
     prefectures, counties, townships and China's 9.6 million 1 sq km grids

  *  Access to the most detailed demographic data for the People's Republic
     of China available, including: age and sex, population counts, housing
     characteristics and facilities, household types, employment, occupation
     and industry, education, and race/ethnicity

  *  Multiple options to display demographics, boundaries, city locations,
     rivers and lakes, and major highways.  Access to many time-saving,
     easy-to-use, and pre-formatted summary, comparison and rank reports
     allow users to quickly retrieve information for any area in Mainland
     China

"Never before have corporate users had access to this level of demographic data from a country that has so rapidly emerged as a global influencer and powerful economic force," said Dean Stoecker, president and CEO of SRC. "By teaming up with the China Data Center we are making geographic business intelligence more pervasive and easy to use, all in an effort to support critical market analysis and to drive sound business decision making for companies expanding in China."

Free Demonstration

A free demonstration of the complete functionality and data available on the site is available for Jiangxi Province by clicking on "free trial" on the home page of www.DemographicsNowChina.com.

About China Data Center

Founded in 1997, the China Data Center at the University of Michigan is an international center designed to advance the study and understanding of China. A primary goal of the Center is the integration of historical, social and natural science data in a geographic information system. This will facilitate comparative and interdisciplinary uses of the data, enable both non-specialists and China scholars to understand and utilize these data, and enhance knowledge of China. Its missions include: to support research in the human and natural components of local, regional and global change; to promote quantitative research on China studies; to promote collaborative research in spatial studies; and to promote the use and sharing of China data in teaching and research. For more information, visit: www.chinadatacenter.org.

About SRC

Founded in 1997 and headquartered in Orange, CA, SRC, LLC, provides technology and solutions that help customers integrate, transform and extract full value from their internal and external information sources. SRC's comprehensive suite of geographic business intelligence applications have been designed to make geographic business intelligence more pervasive and easier to deploy, allowing all employees, from C-level executives to casual business users, obtain the knowledge and insight they need: how, where and when they need it. For more information, visit www.ExtendTheReach.com.