“Most people carry their phone when they’re outdoors, so we wanted to create a mobile tool that was easy and fun for bicyclists,” says Tom Vogl, vice president of marketing for REI. “Using GPS functionality and geotag capabilities, we created a user-friendly application that lets you bring your friends along for the ride.” The REI Bike Your Drive iPhone application was designed to be approachable and easy to understand for bicyclists of all levels and interests. Its one-touch functionality makes it easy to view progress on a bike trip, including: location, average speed, distance, elevation, compass heading, time elapsed, and calories burned. Maps, rides, photos and ride history are saved for quick tracking through EveryTrail.com, a platform created for geotagged-user generated travel content.